Supervisor, Brand Strategy -Multicultural
New York, NY /
Regional Strategy – Regional Strategy /
Full-time
/ Hybrid
Canvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas.
Named “Most Innovative Agency” by Campaign US, Canvas Worldwide is an independent media agency that provides ingenious solutions for brands looking to challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Starz and McDonald’s (to name a few…).
Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable… then keep reading.
Lead a team in the creation, execution and stewardship of strategic multimedia plans for a multicultural brand. The Supervisor of Brand Strategy (multicultural) is responsible for communicating and managing client media needs with the different teams that touch the business within Canvas. The ideal candidate is well versed in multicultural advertising specifically Hispanic marketing.
Responsibilities
Strategic Development
· Collaborate with client and agency partners to develop and set forth the overarching brand marketing communications plan for the brand
· Develop, implement and maintain strategic and integrated client media plans and marketing recommendations Build plan options that deliver against objectives
· Focus on details, including having strong data/rationale support recommendations
· Have an intimate knowledge of the client’s brand and product details
· Be proactive: Show interest in constantly learning and growing
· Continuously develop and improve procedures that will lead to more strategic/insightful plans and/or workflow improvements
Integration
· Work collaboratively with multiple groups both internally and externally (collaborative groups include consumer strategy, creative, social, digital, programmatic, television, content/events, etc.)
· Manage workflow and process procedures are followed and manage expectations accordingly
Manage & Mentor
· Represent Canvas Worldwide professionally with clients and industry
· Able to direct team and foster an environment for growth and learning
· Ensure that deadlines are met, including managing expectations internally
· Manage workflow and process procedures are followed and manage expectations accordingly
· Foster an environment for growth and learning
· Promote and open and supportive working environment where opinions, views, and ideas are welcome and shared
· Ensure the team is informed of broader view of client needs and strategies
· Willingness to get into the “weeds” with direct reports to solve problems
· Able to diffuse stressful situations and encourage positive morale amongst the team
Qualifications
- Bachelor’s Degree
- Multicultural advertising experience
- 3-7 years of experience in Media Strategy or Planning
- 2+ years mentoring and developing staff
- Food and beverage product experience highly preferred
- Proven ability to drive projects from start to finish
- Excellent written and verbal communication skills
- Strong presentation skills, ability to communicate to internal managers and clients
- Possess a strong and proven ability to prioritize and handle multiple tasks with flexibility and communicate priorities to direct reports
- Strong organizational and analytical skills
- Excellent time management skills and ability to follow through
- Extremely detail-oriented and precise
- Proven ability to maintain strong internal, external, and client relationships
- Experience with event planning/execution and 360 partnerships preferred but not required
$80,000 - $87,500 a year
Salary and Benefits
Actual base salary is determined upon factors such as experience, qualifications, training, certifications, and internal equity. The Company reserves the right to modify this pay range at any time. Base salary is part of a total rewards package that includes highly competitive benefits like generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a “Do Good Day,” and unlimited PTO.
Canvas Worldwide is an Equal Opportunity Employer: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.
CA Applicants: Canvas Worldwide practices Fair Chance Hiring
