Product Marketing Manager
Toronto, Ontario
Growth & Marketing – Product Marketing /
Full Time /
Hybrid
Ready to accelerate your career?
Cardata is where driven people make an outsized impact. We’re a small but mighty team transforming how businesses manage vehicle reimbursement — replacing outdated programs with smart, automated solutions.
Our vision is bold: to provide the most comprehensive, intelligent, and automated software and services for creating ideal vehicle programs. And we’re building toward that vision every single day.
Join us and you’ll find challenge, growth, and the chance to deliver real impact — helping hundreds of companies and thousands of drivers across North America focus on the work that matters most to them.
We're looking for a Product Marketing Manager to lead the creation and execution of high-impact go-to-market initiatives that support product adoption, internal alignment, and customer understanding.
As a Product Marketing Manager, you'll:
- Ensure successful product launches by executing go-to-market strategies that drive awareness, adoption, and customer engagement.
- Equip sales and customer-facing teams with the tools and content they need to effectively position and sell our solutions to a wide range of personas and industries.
- Help customers succeed with our products by producing clear, impactful educational content that supports onboarding, adoption, and long-term value realization.
- Align internal teams around product strategy, messaging, and positioning so the entire organization speaks with one voice.
This role requires a strong executor with the ability to work independently, set priorities, and deliver high-quality outputs with cross-functional dependencies. You’ll operate with a high degree of ownership and take charge of delivering launch readiness and product storytelling with minimal oversight.
What you'll do:
- Serve as the primary enablement owner across Product Marketing—supporting Sales, Customer Success, and Growth teams with the tools and context needed to confidently go to market.
- Develop and maintain solution and company education content —including customer-facing one-pagers, decks, use case explainers, and apply product messaging across key channels.
- Manage the GTM-side of product and feature launches from planning to execution, including internal documentation, customer communications, product FAQs, and release documentation for customers and prospects.
- Coordinate with product, marketing, and customer teams to ensure every launch is well-timed, clearly messaged, and aligned with customer needs and market context.
- Create and manage internal enablement materials such as case studies, competitive positioning battlecards, and FAQs.
- Manage enablement portal management and documentation governance in Guru.
- Apply persona and industry-specific insights to shape messaging applications, ensuring clarity, relevance, and consistency across content, campaigns, and enablement materials.
- Ensure teams are prepared for every major rollout and understand how to communicate value and differentiation effectively.
- Partner with the CRO, Product, RevOps, and Growth to support pricing and packaging development and iteration across Cardata’s growing product and services suite.
What you'll bring:
- Alignment with our Core Values
- 4+ years of experience in product marketing, with proven ownership of product launches and enablement efforts
- Exceptional writing and storytelling skills, with the ability to synthesize technical or abstract concepts into clear, value-driven messaging
- Demonstrated success working independently across multiple projects and stakeholders
- Experience setting your own priorities and navigating ambiguity in fast-paced environments
- Understanding of B2B marketing and sales cycles, ideally in SaaS or enterprise environments
- Background in vertical SaaS, enterprise software, or field-based customer segments
- Experience building enablement infrastructure from the ground up
Bonus Points For:
Why you’ll love working at Cardata:
We’ll be honest — Cardata isn’t for everyone. If you thrive in a fast-paced environment, take extreme ownership, and constantly push yourself (and your work) to be the best, you’ll fit right in.
You’ll be surrounded by driven teammates who genuinely care — about the work, about our customers, and about helping each other succeed. Together, we take on ambitious goals and celebrate the wins along the way.
What we offer in return for you bringing your best:
Remote work and flexible working hours
Mentorship and development opportunities (to help you achieve your career goals!)
Extended medical & dental benefits
Healthcare spending account
Wellness spending account
Employee assistance program (EAP)
15 days of vacation
3 pit-stop days (to take care of your mental health)
3 personal days (to take care of adulting things)
Cardata is an equal opportunity employer. All candidates will be equally considered without regard to race, ancestry, place of origin, colour, ethnic origin, language, citizenship, creed, religion, gender/gender identity, sexual orientation, age, marital status, physical and/or mental handicap or financial ability. We are dedicated to creating an inclusive environment where everyone feels welcome to bring their authentic selves to work.
If you require accommodations during the recruitment process, please let us know.
