CRM Specialist

Dublin
Revenue – Trading /
Permanent /
Hybrid
Role Purpose:
Responsible for delivering high-impact CRM and campaign needs for the partners or brands within a trading squad to drive improved commercial outcomes at the highest level of excellence.
Ensures campaign excellence and execution at scale, using data-driven insights and marketing best practices to improve commercial outcomes.
Responsibility for partners with higher strategic value or revenue potential and plays a key part in elevating CRM standards across the team.

Reporting to: Head of P&L

Key Duties & Responsibilities

    • Campaign Execution & Strategic Support
    • Serve as the primary CRM and digital marketing expert within the Trading Squad, delivering turnkey campaign solutions that meet partner and brand objectives.
    • Provide expert guidance on digital acquisition strategies, ensuring best-in-class service for internal brands and external partners.
    • Leverage knowledge of platforms (e.g., Salesforce Marketing Cloud, CMS, widgets, microsites) to execute campaigns effectively, even without deep technical support.
    • Own the end-to-end detail of campaign execution, ensuring alignment on key elements such as client ID management, landing page URLs, compliance, and customer journey consistency.
    • Collaborate closely with the Trading Squad Lead to deliver rapid and high-quality support for time-sensitive marketing needs.

    • Quality Assurance & Continuous Improvement
    • Conduct QA on all campaign elements to maintain the highest standards of delivery.
    • Surface new opportunities by partnering with CRM, MarTech, Revenue Enablement team to proactively address partner needs.
    • Translate insights from high-performing campaigns into strategic recommendations and future planning inputs.

    • Stakeholder Collaboration & Communication
    • Build strong, trust-based relationships with squad leaders, partners, and cross-functional team members.
    • Translate partner and commercial requirements into high-quality briefs for CRM, campaign, merchandising, display, and other teams.
    • Act as a bridge between partners and internal teams to ensure aligned delivery of marketing and CRM goals.

    • CRM Testing & Innovation
    • Support the delivery of the CRM testing roadmap by executing structured A/B and multivariate tests across email and lifecycle campaigns, ensuring insights are clearly documented and shared with key stakeholders.
    • Contribute to CRM innovation by proactively identifying new testing opportunities, generating ideas to improve engagement and conversion, and leveraging performance data to shape future test hypotheses.
    • Collaborate with cross-functional teams (Revenue Enablement) to implement and scale winning test variations, championing a culture of experimentation and continuous improvement in CRM strategy.

    • Performance Monitoring & Reporting
    • Define and track KPIs across all CRM and repeatable campaign activities.
    • Deliver consistent and timely performance reports to line managers, squad leads, and partners.
    • Identify areas for operational efficiency and streamline CRM execution processes.

    • Capability Building & Leadership
    • Lead the evolution of the CRM email integration process with partners.
    • Identify and implement new CRM features and value-added offerings for partners and brands.

Knowledge and Skills:

    • Minimum 3 years’ experience in digital marketing, supported by a strong academic grounding in marketing or a related field (preferably at third-level education).
    • Proficient in using Salesforce Marketing Cloud and CMS platforms; familiarity with AMPscript, SQL, or HTML is advantageous.
    • Proven track record of delivering against key digital marketing metrics, including acquisition, retention, churn reduction, conversion, ROI, incremental revenue, and gross margin optimisation.
    • Strong experience working in cross-functional teams and managing diverse stakeholder expectations in a fast-paced, performance-driven environment.
    • Highly analytical, with advanced Excel skills; experience with data visualisation tools such as Tableau is a plus.
    • Demonstrates a deep curiosity and passion for solving customer problems through data-driven marketing and CRM innovation.
    • Excellent project management and organisational skills, with the ability to manage multiple priorities independently.
    • Strong verbal and written communication skills, with the ability to translate complex information into clear, actionable insights.
    • Collaborative team player who builds effective relationships across departments and contributes to a high-performance culture.
    • Passionate about marketing, brand building, and delivering outstanding customer experiences that drive commercial value.

Role Competencies

    • CRM & Campaign Execution Expertise
    • Proficient in designing, executing, and managing end-to-end CRM and digital marketing campaigns using platforms like Salesforce Marketing Cloud and CMS, ensuring flawless delivery and alignment with partner objectives.
    • Data-Driven Strategic Insight
    • Ability to use campaign performance data and insights to drive continuous improvement, inform decisions, optimize marketing tactics, and identify new commercial opportunities.
    • Stakeholder Collaboration & Communication
    • Skilled at building strong relationships with partners, leaders, and cross-functional teams, translating business needs into clear briefs, and acting as a liaison to ensure aligned and effective campaign delivery.
    • Quality Assurance & Process Improvement
    • Experienced in conducting quality checks across campaign elements, ensuring compliance and consistency, while proactively identifying opportunities to streamline processes and enhance operational efficiency.
    • Innovation & Testing
    • Contribute to the CRM testing roadmap by proposing test ideas, executing A/B and multivariate tests, and analysing results to support innovation and continuous performance improvement across campaigns.