Senior Director, Strategic Alliances and Entertainment

Corporate Headquarters
Strategic Alliances & Entertainment

The Senior Director of Strategic Alliances & Entertainment is responsible for driving revenue via brand partnership programs from corporations utilizing Caruso property assets as well as developing long-term strategic alliances with large brand partners.

Essential job functions and responsibilities

    • Generate revenue through sales of advertising, sponsorship, and strategic alliances programs across Caruso properties
    • Meet a revenue target in new business for this position
    • Create and implement effective sponsorship and advertising promotions for brand partners and their agencies
    • Develop ideas and draft proposals that lead to winning engagements
    • Negotiate and execute contract deliverables
    • Develop and build relationships with marketing, experiential, PR, advertising and OOH media agencies 
    • Manage client promotions and events to make sure they are successfully implemented and well executed
    • Prospect for new clients and sponsors that align with the Caruso brand (cold call, emails, networking events, property tours, etc.)
    • Build and maintain excellent, cooperative relationships both internally and externally with clients, staff, vendors, and senior executives
    • Develop annual plans and budgets for respective categories

Qualifications required

    • 4-7 years marketing/media/advertising experience in a selling capacity
    • College degree required
    • Thorough depth of knowledge with effective packaging of sponsorship inventory for 5- and 7-figure partnerships
    • Knowledge of brand positioning
    • Knowledge of out-of-home advertising
    • Knowledge of the shopping center business and real estate asset management
    • Ability to direct, lead and manage multiple clients, support staff & vendors
    • Experienced negotiation and sales closing skills
    • Creative conceptualizing of new events and programs for large brands
    • Ability to create and present proposals to all types of audiences
    • Ability to provide excellent customer service and uphold the high standards of Caruso brand

Success factors/job competencies

    • Sociable; positive attitude
    • Flexible and able to work with all personality types
    • Works well under pressure
    • Diligent and timely follow-up skills
    • Strong work ethic; resilient
    • Ability to handle pressure and meet deadlines
    • Excellent verbal and written communication skills
    • Creative and flexible when seeking solutions
    • Assertive and confident in decision making
    • Adept at prioritizing; detail oriented
    • Able to understand and execute intermediate math

Physical demands and work environment

    • Must be able to travel as needed for client & agency meetings
    • Excellent vision, hearing and clear speech
    • Able to stand for 8-12 hours at an event/promotion
    • Able to work in front of a computer for eight hours 
    • Must be able to lift light objects (15 pounds)

Equipment and software skills needed:

    • Microsoft Office Suite (Word, Excel, PowerPoint); Keynote)
    • CRM/Sales Force
    • Various lead-generation programs

Performance standards:

    • Meet or exceed annual individual sales goal
    • Positive contribution to overall measurable department revenue goals

Caruso is committed to providing equal opportunity in all of our employment practices, including selection, hiring, promotion, transfer, compensation, termination, and training, without regard to race, religion, color, sex, sexual orientation, gender, gender identity, national origin, ancestry, citizenship status, marital status, pregnancy, age, medical condition, genetic information, military and veteran status, disability, or any other basis protected by federal, state, and local law. Reasonable accommodation is available for qualified individuals with disabilities, upon request.
Caruso  considers all applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative.