Graphic Designer

Corporate Headquarters
Marketing
Full-time
The Graphic Designer will be responsible for the concept, design and development of digital, social and print marketing, and will be a hands-on contributor that executes concepts and visual direction of creative and art directors. Responsible for creating visual assets across all platforms and channels with oversight of daily production work, as a member of the creative team.

Essential functions and responsibilities:

    • Design and produce visual marketing materials, including but not limited to event collateral, invitations, banners, signage, brochures, digital and print advertising, web and email assets, presentation decks, etc. that adhere to existing Caruso and property brand guidelines
    • Create assets for blogs and social media, such as Facebook, Twitter, Instagram, YouTube, Snapchat, etc.
    • Develop visuals for seasonal marketing campaigns for owned and paid channels that are cohesive across all assets based on marketing briefs and objectives, from photo shoots through asset delivery
    • Create and oversee website landing page designs, other site imagery and content, marketing creative and layouts, all from user-centric perspective
    • Collaborate with creative, property marketing, digital marketing, social media and public relation teams to insure brand consistency and unified direction as well as suggest innovative solutions to business requirements that leverage digital content providing marketing differentiation, performance improvements and better user experiences
    • Apply disciplined messaging hierarchy and prioritization within creative to drive targeted consumer behavior to achieve business objectives
    • Design using industry best practices within the standards and parameters of brand to ensure deliverables represent project goals and brand positioning
    • Lead design and wireframe reviews proposing design solutions to increase engagement, loyalty and conversion
    • Incorporate best practices and competitive e-commerce design experiences, usability testing and other user research programs
    • Guide multiple projects simultaneously from concept to execution in a fast-paced deadline- driven environment  
    • Proof graphics, illustrations and associated copy with deliberation to ensure accuracy
    • Participate in project kick-off meetings and regular status meeting with project leaders and brand marketing leadership
    • Create, manage and maintain design files, including stock and custom-created graphics, illustrations and logos
    • Utilize internal tracking systems and procedures 

Qualifications required:

    • 5+ years of professional graphic design experience at a top studio or agency in a designer role or similar
    • Proven work experience in digital marketing, with experience in digital agency or in-house design department, preferably with fashion or beauty + event background
    • Extensive design portfolio that shows strong conceptual thinking and graphic design execution skills in a sophisticated and elegant style
    • A compelling portfolio of work that spans product/service design and storytelling, demonstrating strong visual experience, e-commerce and interactive design
    • Skilled in design that guides consumer on shopping journey to achieve goals such as increased conversion
    • Solid understanding of design principles and how they apply to the interactive space including layout, color, contrast, tone and typography as well as the incorporation of both video and still imagery
    • Experience in designing for paid social advertising and display banners a MUST
    • Experience using wireframing techniques to show navigation, flow and interaction details
    • Experience with web languages
    • Expert proficiency with Adobe Creative Suite (InDesign, Photoshop, Illustrator) and current design programs
    • Knowledge of photography or video editing would be considered a plus but not a must
    • Expert knowledge of complex page layout production, color and photo correction and typography for print and digital media
    • Expert knowledge of printing technologies and procedures, including writing print specs, requesting quotes and setting up print-ready files
    • Exceptional communication skills to support professional exchanges in brainstorming sessions involving cross-functional and multi-level management teams
    • Ability to work effectively in a fast-paced, deadline-driven environment and consistently demonstrate a high level of organization
    • Collaborative, motivational and inspirational attitude; creative thinker
    • Passionate about content and storytelling
    • Passionate about new marketing technologies, trends in mobile, web, social, digital and other emerging technologies and best practices
    • Exceptional organizational skills, ability to handle multiple tasks, prioritize and meet deadlines with accurate and detailed results
    • Excellent communication skills- verbal and written
    • Excellent interpersonal skills; able to thrive in a collaborative environment where ideas are welcomed and shared
    • Experience working collaboratively with all levels of designers and copywriters
    • Strong luxury brand creative aesthetic with passion for and knowledge of beauty and fashion trends and premium brand experiences, as well as understanding of online consumer behavior
    • Understand brand voice and tone and how they translate to various audiences
    • Ability to keep calm under pressure and effectively communicate to team members with positivity
    • Be a self-starter with a sense of urgency, follow up and attention to detail

Education:

    • Bachelor’s degree in Art, Graphic Design or Visual Communications 
Caruso is committed to providing equal opportunity in all of our employment practices, including selection, hiring, promotion, transfer, compensation, termination, and training, without regard to race, religion, color, sex, sexual orientation, gender, gender identity, national origin, ancestry, citizenship status, marital status, pregnancy, age, medical condition, genetic information, military and veteran status, disability, or any other basis protected by federal, state, and local law. Reasonable accommodation is available for qualified individuals with disabilities, upon request.
Caruso  considers all applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative.