Social Media and PPC Manager
UK
EMEA – Sales /
Full time /
Remote
We are currently looking for a Social Media Manager to support our Emerging Markets team.
Location: UK or remote.
SCOPE OF THE JOB:
- As the Social Media and PPC Manager, you will be responsible for the growth and development of the Social Media in the Emerging Markets Division for Catena Media. The role will encompass the management and training of existing employees and the hiring of external contracted workers to assemble a team which can deliver growth in Latam (along with the possibility to expand into other regions/verticals). You will use your Social Media and PPC experience to build successful channels for acquisition across the various social platforms while adhering to the rules in the local jurisdiction.
YOUR CHALLENGE:
- Create a profitable project which can be scaled to more markets/verticals (according to market research, trends scouting and shared inputs with the team at large)
- Use the allocated budget to reach the agreed upon KPI’s
- Coach the team to use best practice and publish content in a timely manner
- Accountable for publishing compliant content in line with local regulations
- Liaise with the team to utilize best deals
- Analyze data and trends to ensure best results
- Deliver Monthly P&L along with strategic updates
- Visit your team when required along with traveling to conferences
- At a later stage your experience may be requested to assist the U.S Division
- Leadership and team management responsibilities:
- Managing team performance effectively through the practicing of ongoing performance management, including conducting performance reviews and regular 1-1 meetings
- Leading by example by delivering positive results and being a visible Catena ambassador
- Communicating effectively and ensures information is delivered in a clear and timely manner
- Taking ownership of recruitment and selection for your team by working closely with HR and TA teams
- Enabling team and individual growth from induction stage to ongoing learning and development
TO DO IT, YOU WILL NEED:
- Min 3 years experience in social media management and monetization on various platforms
- Experience in managing a team (including freelancers)
- Experience in managing P&L and reporting on KPIs achievements
- Experience in affiliation (Gambling/Sports betting)
- Ability to perform market research, opportunity scouting and compliance framework adherence checks
- Experience in working for Latam/APAC/Esports vertical
- Experience in Funnel analysis
- Experience in PPC
- Fluent in English with strong communication skills
- Fluent in Portuguese/Spanish/Japanese (would be a strong advantage)
