Product Marketing Manager
Fully Remote (US/EU)
k/factory – Adoption / Marketing /
Full Time /
Remote
Company Description
Founded in 2017, Centrifuge, creates better technology for financial products. Centrifuge provides asset managers a way to tokenize, manage and distribute their funds onchain and investors better access to a diversified portfolio of high-quality tokenized assets.
Centrifuge is well funded by leading VCs and has been a major force in the institutional adoption of tokenized assets. We believe deeply that a rising tide lifts all ships and have worked to drive the industry forward with the Tokenized Asset Coalition, Real-World Asset Summit and industry recognized token standards.
We’re on a mission to bring the multi-trillion dollar world of credit onchain by providing a faster, easier and better system for all parties involved.
Role Description
We’re looking for a Product Marketing Manager who will own product marketing, thought leadership, sales enablement, and partner marketing efforts. The ideal candidate is a communications pro who understands the DeFi ecosystem, has experience selling to an institutional audience, and loves working on the intersection of TradFi and crypto.
Responsibilities
- Conduct market research to identify trends, customer needs, and competitive landscape to inform product positioning and messaging.
- Work closely with the product team to understand and communicate product features and benefits effectively to the target audience.
- Create and manage product launch plans, including coordinating cross-functional teams to ensure successful execution.
- Develop and produce thought leadership articles that maintain Centrifuge's lead in the tokenization space.
- Create compelling sales enablement materials to support our business development team in engaging and converting institutional clients.
- Collaborate with partners to develop and implement joint marketing initiatives, including co-branded content, campaigns, and PR efforts.
Qualifications
- Deep understanding of the DeFi space and tokenization trends.
- Experience simplifying complex topics into easier understand concepts.
- Strong writing and editing abilities with a knack for creating engaging and persuasive content.
- Proven experience creating content tailored for an institutional audience, with a focus on driving sales and engagement.
- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced startup environment.
- Comfortable working both independently and as part of a small team, with a proactive and self-motivated approach.
Benefits
- Competitive pay including salary and tokens
- Generous paid time off
- Remote-native environment
- Fully covered health insurance
- 401k benefits
With a fully distributed team spanning 5+ time zones, we're committed to maintaining transparency, autonomy and freedom in the workplace. Our global team of 30 people cultivates trusted relationships through regular offsites, principles of shared responsibility and genuine interest in one another. We believe in breaking boundaries to nurture intellectual exploration, promoting independence while upholding true ownership and prioritizing knowledge sharing. Above all, we value enthusiasm and seek to build an inclusive organization where diverse backgrounds converge with a shared passion for innovation and decentralization where the only constant is change!
If you’re passionate about product marketing and excited to shape the future of real-world assets, we’d love to hear from you. Join us at Centrifuge and be part of a team that's making a real impact in the world of onchain finance.
