Marketing Copywriter

Mahwah, NJ /
Chefman – Marketing /
Full Time
CHEF iQ is seeking a Marketing Copywriter who understands the CHEF iQ and Chefman brand identities and brand voice and can apply them across various channels. These channels include digital, print, email, social, and more.
 
Of critical importance is someone who can adapt various brand voices and tones and apply them accordingly and appropriately. We are looking for someone who is concise, yet informative with a refined vocabulary and syntax. This candidate must be able to conduct competitive research to ensure Chefman and CHEF iQ copy is unique and persuasive in the space, while also ensuring that key points are prioritized and conveyed with clarity.

Role & Responsibilities

    • Write Product Listing Copy, including but not limited to, copy for Amazon, Target, Walmart, Best Buy, London Drugs, Costco, chefman.com, and chefiq.com platforms
    • Assist with all advertising copy, including but not limited to, advertising copy for Amazon, Google, Facebook, Youtube, etc.
    • Provide copy for social media posts, blog posts, and additional digital platforms
    • Provide voiceover scripts for Product Videos
    • Provide email marketing copy for both Chefman and CHEF iQ brands including headlines, body copy, subject lines, etc.
    • Conduct A/B testing for email marketing copy and provide weekly insights
    • Assist Culinary Copywriter with editing User Guides, Quick Start Guides, and Cookbooks
    • Conduct research on competitor product pages to discover how products are discussed in the category.
    • Work with Product Development and Culinary Teams to compile unique selling points and functions for items culled from competitive testing
    • Analyze competitor packaging and provide unique copy for Chefman and CHEF iQ new product packaging as well as assist with copy updates to existing Chefman and CHEF iQ packaging
    • Conduct in-store competitive research and provide copy for all product displays including in-line and POP displays

Skills & Experience

    • Experience writing ecommerce listing copy including Amazon, Target, Best Buy, etc.
    • Ability to conduct keyword research
    • SEO experience required
    • Experience writing packaging copy
    • Competitive research experience a plus
    • Extensive experience and expertise in using multiple kitchen gadgets and tools
    • Self-motivated and operates under a sense of urgency
    • Superb organizational and time-managementskills
    • Super strong attention todetail
    • Experience with writing Marketing copy, Script Writing, and Advertising copy a plus