[Job-23947] Marketo Technical Specialist, Campinas, Brasil (Hybrid)
Campinas, SP
Centelha – Prod_Centelha /
Full Time /
Hybrid
We are tech transformation specialists, uniting human expertise with AI to create scalable tech solutions.
With over 7.400 CI&Ters around the world, we’ve built partnerships with more than 1,000 clients during our 30 years of history. Artificial Intelligence is our reality.
Hi There, This is Jessica from CI&T!
I am a Talent Analyst looking for people in Marketing Automation for a Marketo Technical Specialist to work on a special project with one of our largest international clients in the financial area, which requires you to work at our Campinas office.
Responsibilities:
Build, execute, and optimize Marketo programs across the lead lifecycle, including emails (HTML/CSS), landing pages, forms, tokens, and engagement programs.
Design and manage smart campaigns, dynamic segmentation, and multivariate tests to drive personalization and performance.
Implement and refine lead scoring models, nurturing workflows, and lifecycle stages in alignment with marketing and sales goals.
Ensure proper CRM (e.g., Dynamics, Salesforce) integration and data flow, including use of webhooks, APIs, and custom sync logic.
Govern and maintain data quality through segmentation, deduplication, compliance (GDPR/CCPA), and database hygiene practices.
Analyze performance data to deliver actionable insights and continuous improvement of marketing automation efforts.
Collaborate closely with stakeholders to support campaign planning and execution.
Document campaign processes, maintain automation best practices, and support internal enablement.
Requirements for this challenge:
Solid hands-on experience in Marketo Engage, CRM integrations, and data-driven marketing strategies in B2B environments.
[Optional] Nice to have:
Marketo Certified Associate (MCA)
Marketo Certified Expert (MCE)
Important: Willingness to work in a hybrid model at the Campinas base.
#Mid/senior
Our benefits:
-Health and dental insurance
-Meal and food allowance
-Childcare assistance
-Extended paternity leave
-Partnership with gyms and health and wellness professionals via Wellhub (Gympass) TotalPass;
-Profit Sharing and Results Participation (PLR);
-Life insurance
-Continuous learning platform (CI&T University);
-Discount club
-Free online platform dedicated to physical, mental, and overall well-being
-Pregnancy and responsible parenting course
-Partnerships with online learning platforms
-Language learning platform
And many more!
More details about our benefits here: https://ciandt.com/br/pt-br/carreiras
At CI&T, inclusion starts at the first contact. If you are a person with a disability, it is important to present your assessment during the selection process. This way, we can ensure the support and accommodations that you deserve. If you do not yet have the assessment, don't worry: we can support you in obtaining it.
We have a dedicated Health and Well-being team, inclusion specialists, and affinity groups who will be with you at every stage. Count on us to make this journey side by side.
