Marketing Lead
Berlin, DE
CIC Offices – Marketing /
Full-time /
On-site
Are you a marketing professional passionate about driving growth through digital channels, brand positioning, and community engagement? CIC Berlin is looking for a Marketing Lead to take ownership of local marketing strategy while supporting marketing efforts ofour CIC Berlin campus. In this role, you will lead local marketing initiatives while collaborating with the global team to implement digital and brand strategies that drive visibility, engagement, and business growth.
ABOUT CIC & CIC BERLIN
CIC builds and operates a global network of innovation campuses where startups, scale-ups, corporations and public entities connect, work, and grow. Founded in 1999, CIC manages more than 111,000 square meters of innovation-focused workspace, laboratories, and event space across North America, Europe and Asia. Additionally, CIC develops innovation-related programming, builds and enables industry clusters, and provides world-class innovation consulting.
CIC opened our newest location in Berlin in April 2024. The location became the third CIC Innovation Campus in Europe, serving as a strategic addition to our campuses in Warsaw and Rotterdam, and an integral part of our global expansion plan.
The campus spans 13,500 square meters and features a combination of large, medium, and small private offices and shared workspace, event space, and a range of shared amenities. CIC intends to build on the location’s deep commitment to innovation and bring our distinct approach to enabling startups, scale-ups, corporations, and public entities to thrive.
YOUR DAY-TO-DAY WORK
As Marketing Lead, you will drive CIC Berlin’s local marketing strategy, manage key digital channels, and support the execution of global marketing campaigns. You will work closely with the local General Manager, Sales & Community Team, and Global Marketing Team to position CIC Berlin as a leader in the local innovation ecosystem.
Potential responsibilities will include:
• Developing and implementing CIC Berlin’s local marketing strategy to support visibility, lead generation, and community engagement.
• Managing local digital channels, including the CIC website, landing pages, and email campaigns.
• Supporting content creation, event promotion, and community communications.
• Collaborating with the Global Marketing Team on digital campaign execution and brand consistency.
• Building relationships with local media, partners, and ecosystem players to amplify CIC Berlin’s presence.
• Monitoring and reporting on marketing performance metrics to ensure alignment with business objectives.
• Coordinating external vendors, including designers, copywriters, and event promotion partners.
• Managing local marketing budget and ensuring efficient resource allocation.
• Supporting the local Community Team with marketing materials, signage, and on-site promotions.
• Collaborating on PR and media outreach efforts to increase brand awareness.
ABOUT YOU
We are looking for a marketing professional with a strong mix of strategic thinking, hands-on execution, and local ecosystem awareness. You are a creative problem-solver who is comfortable balancing global brand standards with local market needs.
YOU HAVE
• A Bachelor’s degree in marketing, communications, business, or a related field, or equivalent experience.
• More than 3 years of experience in marketing, digital communications, or brand management.
• Experience managing digital channels, including websites, email marketing, and social media.
• Proficiency with HubSpot or similar CRM and marketing automation platforms.
• Strong project management and communication skills.
• Experience working in a B2B, innovation, or startup environment is a plus.
• Fluency in English and German (required).
• Ability to legally work in Germany.
CIC is unable to sponsor visas for this role at this time.
OUR OFFER
• Employment contract.
• Commuting / Transportation allowance.
• Gym card.
• Allocated budget for training (customized to specific requirements of the role and organization's objectives).
Please submit your application in English and add a GDPR clause given below. Thank you!
