Marketing Director, Japan
Tokyo, JP
CIC Offices – Marketing /
Full-time /
On-site
Join us at the Tokyo Innovation Campus and play a pivotal role in sculpting the future of CIC’s brand and marketing across Japan and Asia. In this crucial position, you'll develop and manage a comprehensive marketing strategy, collaborate closely with leadership, and drive our growth initiatives through innovative campaigns and strategic market positioning. If you're a visionary leader passionate about driving change and expanding horizons, this role is your opportunity to make a significant impact in a vibrant and expanding market.
ABOUT CIC & CIC TOKYO
CIC builds and operates a global network of innovation campuses where startups, scale-ups, corporations and public entities connect, work, and grow. Founded in 1999, CIC manages more than 111.000 square meters of innovation-focused workspace, laboratories, and event space across North America, Europe and Asia. Additionally, CIC develops innovation-related programming, builds and enables industry clusters, and provides world-class innovation consulting.
CIC Tokyo is our first site located in Asia. Opened in October 2020 in one of the business districts of Minato-ku, CIC Tokyo is a one-of-a-kind innovation-oriented center in Japan with a total area of about 6,000 square meters on the 15th and 16th floors of the Toranomon Hills Business Tower. We provide a vast workspace with the capacity to house more than 250 companies. CIC Tokyo is centered on companies that aim to grow, and communities and services that are looking to accelerate their business growth and global expansion. Because of its influence in startup and innovation scenery, CIC Tokyo has frequent visits of VIPs such as Prime Minister Kishida, Governor Koike, and other business leaders in Japan. It is now recognized as a prestigious center of new businesses and startups by business leaders throughout the country.
YOUR DAY-TO-DAY WORK
This role, based at our Tokyo Innovation Campus, is responsible for developing and managing CIC’s brand and marketing strategy to enhance growth across Japan and Asia. It involves strategic planning, market research, and overseeing the full marketing mix - including digital and print advertising, email campaigns, social media, PR, and local activations. The role will collaborate closely with business unit leads in Japan and marketing leaders at HQ, also supporting expansion efforts throughout Asia.
Potential responsibilities will include:
• Developing a comprehensive marketing strategy to support key priorities across our different business units - flexible workspace, ecosystem engagement programs, and expansion opportunities.
• Building and steering country-level go-to-market strategies for new center and program launches in Japan.
• Directly managing budgets, ensuring spendings and efforts are allocated appropriately to meet targets.
• Strategically guide local resources and external partners to implement comprehensive marketing tactics in collaboration with HQ, including developing brand strategy, overseeing PR and media strategies, advising on advertising and lead generation, and directing digital marketing efforts such as analytics, SEO, and website management.
• Regularly report relevant regional market insights to HQ to inform global strategy and contribute to ongoing measurement and reporting of marketing performance.
• Lead the annual business planning process for Japan, including strategic adjustment, business function collaboration, budget planning and developing KPIs.
ABOUT YOU
The ideal candidate is a proven leader with a track record of achieving goals and excelling in a team environment, skilled in prioritizing multiple tasks to meet deadlines. They possess a global mindset and exceptional interpersonal skills, capable of influencing business objectives at all levels, including executive management. Passionate about innovation and networking, they are strategic thinkers who can both lead a team and directly execute marketing initiatives.
YOU HAVE
• 10+ years of professional, relevant marketing experience in Japan.
• 5+ years of people management experience.
• Bachelor's degree required at a minimum.
• Fluency in Japanese and very strong proficiency in English.
• Ability to legally work in Japan. CIC is unable to sponsor visas for this role at this time.
Will be considered a plus:
• Real estate industry experience.
• MBA degree.
• Experience in working in a global environment.
OUR OFFER
• Competitive salary, commensurate with experience.
• Permanent contract.
• Commuting / Transportation allowance.
• Massage session once a month.
• Allocated budget for training (customized to specific requirements of the role and organization's objectives)
Please submit your application in English. Thank you!
CIC welcomes all candidates regardless of race, color, ancestry, gender identity or expression, religion, national origin, sexual orientation, age, citizenship, marital status or disability. We are proud to be an equal opportunity employer.
