Vice President, Marketing and Public Relations
Atlanta, GA
Portfolio Co Shared Services – Centennial Yards Company /
Full Time /
On-site
ABOUT CENTENNIAL YARDS:
Centennial Yards Company (CYC) was created by CIM Group to act as the owner and master developer of a 50-acre site in Atlanta, GA. This ambitious revitalization project is expected to transform underutilized property in the heart of Downtown Atlanta into a thriving community with leading businesses, retail establishments, a world-class entertainment district, and thousands of new apartments, designed to develop a diverse, collaborative, and pedestrian-friendly community.
CIM is a community-focused real estate and infrastructure owner, operator, lender, and developer. Our team of experts works together to identify and create value in real assets, benefiting the communities in which we invest. Our focus on enhancing communities is unwavering, and we strive to make an even greater impact in the years to come. Join us and make an impact today!
POSITION PURPOSE:
As the Vice President of Marketing and Public Relations, you will be responsible for leading, developing, and managing various strategic marketing initiatives, public relations programs, media relations, and other external communications that advance the goals of the Centennial Yards brand. This role is strategic and highly cross-functional and will work collaboratively with internal stakeholders as well as the development and investment team.
The ideal candidate brings deep knowledge of the real estate sector, a strong network within the industry, and the creative and analytical skills to drive measurable results.
ESSENTIAL FUNCTIONS:
- Overall Marketing Strategy
- Develop and implement comprehensive marketing strategies that align with CY goals.
- Collaborate with President of CY to ensure marketing initiatives support overall business growth.
- Enhance branding strategy and how it should be reflected on print, websites, social media. Oversee content creation across various platforms to ensure consistent brand messaging and voice.
- Evaluate the effectiveness reach of marketing strategies, and recommend improvements.
- Serve as internal traffic manager to prioritize requests for marketing and communications support from senior leadership team.
- Define and track KPIs to measure marketing performance, campaign impact, and business outcomes.
- Create and oversee public relations, and media relations strategies that create exposure and position CY within the community.
- Conduct market research and analysis to identify trends, opportunities, and challenges in the industry, and provide insights to President of CY and internal teams.
- Manage crisis communications and provide reputation management strategies when needed.
- Content (Print, Digital) Development
- Responsible (i.e. project management) for bigger front-facing projects - manage project workflows, timelines, and resource allocation to ensure timely delivery.
- Review and approve all creative deliverables.
- Oversee the development of proposals, brand materials, presentations, and provide guidance for all external and internal marketing collateral to meet brand standards.
- Public Relations
- Provide strategic counsel and public/media relations guidance to senior executives.
- Develop compelling press releases, media kits, thought leadership content, and executive messaging.
- Represent the company at industry events, conferences, and media engagements.
- Track and measure public relations hits.
- Media Relations
- Cultivate and maintain relationships with top-tier journalists and media outlets across relevant business verticals.
- Craft narratives, increase company’s profile, and maximize visibility across different media platforms.
- Administrative Support and other adhoc projects
- Identify opportunities for efficiency improvements and cost savings.
- Evaluate and approve vendor contracts and service agreements.
- Supervise print production processes, including vendor relationships, quality control, and cost management.
SUPERVISORY RESPONSIBILITIES:
- Manage the marketing manager and manage day-to-day activities as necessary (e.g. pitch calendars, mailing/even logistics, etc).
- The position will oversee all outside vendors, entertainers, etc. as part of marketing and events at the property.
- Maintain a positive relationship with all corporate support departments.
- Carry out supervisory responsibilities in accordance with the organization’s policies and applicable laws.
- Exhibit passion and commitment to their own personal and professional development as well as that of their colleagues.
EDUCATION/EXPERIENCE REQUIREMENTS: (including certification, licenses, etc.)
- Bachelors’ Degree in English, Marketing, Journalism or related field preferred.
- 7+ years’ experience in public relations, and/or media relations within real estate, financial services, investor relations, or similar fields.
- Experience with social media marketing and analytics platforms.
ABOUT YOU:
- Strong presentation (virtual and in person) skills with a comfort level interacting with high-level executives.
- Ability to present ideas in a clear, concise, understandable, and organized manner to reach the goals/objectives of the company.
- Passion for the creative process and willingness to work in a dynamic and ever-evolving landscape.
- Expert at leading both strategic development and tactical execution of marketing campaigns and initiatives.
- Ability to work in an organized, efficient manner with a high level of accuracy, attention to detail, and follow-through.
- Proven experience managing internal and external teams to execute projects.
- Ability to develop, present and gain approval for annual Business Plan and Marketing Plan.
- Ensure compliance with Property Management Standard Operation Procedures as developed by the company.
- Can thrive while juggling multiple projects at various stages of development.
WHAT CIM OFFERS:
At CIM, we believe our success stems from our collective efforts, and we are committed to providing well-rounded support and resources for our employees. In addition to a competitive compensation plan, CIM offers a comprehensive benefits program for employees to thrive both inside and outside of work. Eligible employees can enjoy a wide range of benefits, including:
• A variety of Medical, dental, and vision benefit plans
• Health Savings Account with a generous employer contribution
• Company paid life and disability insurance
• 401(k) savings plan, with company match
• Comprehensive paid time off, including: vacation days, 10 designated holidays, sick time, and bereavement leave
• Up to 16 hours of volunteer time off
• Up to 16 weeks of Paid Parental Leave
• Ongoing professional development programs
• Wellness program, including monthly and quarterly prizes
• And more!
Actual base salary considers several factors including but not limited to geography, job-related knowledge, experience, and budget. The start of the salary range is typically associated with the minimum experience required.
HOW WE FEEL ABOUT DIVERSITY AND INCLUSION:
At CIM Group, we believe that the unique perspectives and backgrounds of our employees enhance everything we do. We are committed to fostering an inclusive environment where diversity is not only respected but celebrated. We strive to ensure that our workplace is free from discrimination and harassment, allowing everyone to contribute meaningfully and feel a sense of belonging. As an equal opportunity employer, we strictly prohibit any form of unlawful discrimination and adhere to the laws enforced by the EEOC. Our goal is to provide a safe and supportive environment where all employees can grow and make impactful contributions together.
*Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on CIM Group. Please inform our Talent team if you need any assistance completing any forms or to otherwise participate in the application process.
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