Field Marketing Manager
Remote - UK
Brandwatch – Marketing /
Regular /
Remote
Brandwatch, a Cision product, empowers over 5,000 of the world’s most admired companies to understand and engage with customers at the speed of social.
Combining pioneering, AI-enriched digital consumer intelligence with industry-leading social media management tools, Brandwatch offers a complementary suite of specialized, best-in-class products and services that support intelligently connected workflows. With Brandwatch, brands and agencies can adapt and thrive in today’s fast moving digital world by making smarter decisions and executing data-driven social strategies at every customer touchpoint.
Operating and serving clients the world over, Brandwatch has 17 offices across the globe and more than 1,000 employees worldwide.
We're seeking a dynamic Field Marketing Manager to grow and drive demand, with a primary focus on the UKI region. In this role, you will create and manage B2B lead generation campaigns to drive high-quality leads for our sales team. You’ll lead the strategy, planning and execution of content and messaging to the right audience at the right time. We want someone with a strong sense of ownership who expects to be hands-on from start to finish.
The role:
- Develop integrated demand programs, mapping audience-centric themes and content to target audiences throughout the buying cycle to achieve pipeline creation and revenue goals for specific customer segments
- Work closely with our UKI sales team and forge strong communication and processes between teams
- Execute regional field marketing campaigns including email campaigns, trade shows, direct marketing, webinars, and other lead generation activities
- Continuously measure, manage and appropriately adjust campaign effectiveness: lead generation performance; lead conversion ratios; sales cycle conversions
- Plan and execute digital marketing strategy with other team members
- Develop and execute a strategy that optimizes marketing conversion paths and drives key business metrics, including MQLs, SQLs, Opportunities, and revenue created through leads
- Expand and adapt that strategy based on learnings and analysis of sales and marketing data—both internally collected and available industry standards
Essential Skills and Experience:
- Knowledge of Marketo/Eloqua/SFDC (or similar)
- Strong written and verbal communication
- Strong attention to detail, accuracy and creative skillsBA/BS degree, preferably in marketing, PR or business
- 5+ years of marketing experience, preferably in B2B marketing including specific experience with content marketing, multi-touch campaigns, demand generation, and multi-channel
- Experience with A/B testing, inbound and outbound marketing tactics
- Experience working closely with all business/sales development reps and sales teams to solicit feedback and ensure quality of leads
- Deep understanding of how to manage and optimize the lead handoff from marketing to sales.
- Demonstrated success working in a collaborative, cross-team capacity—both internally and externally.programs and tactics such as email, webinars, digital, social, paid and content partnerships
- Experience in the software industry sector, highly desirable
- Demonstrated track record of generating innovative content and campaigns that exceed target goals
What you will get:
- Career progression opportunities
- Dental and healthcare plan
- Employee Assistance Programme (EAP)
- Benefit Hub– retail discounts
- Learning Portal
If this sounds like you and you feel you have what it takes to succeed in this role, we want to hear from you!
#LI-FR1
#LI-Hybrid
If you’ve found our job opportunity interesting but you don’t meet all of the requirements, it’s still worth applying. We’d love to hear from you!
At Cision, we're revolutionizing the way brands connect with their audiences. We provide PR, marketing, and social media professionals with the tools they need to excel in today's data-driven world, enabling them to see and be seen, understand and be understood by the audiences that matter most. Our deep expertise, exclusive data partnerships, and award-winning products, including CisionOne, Brandwatch, and PR Newswire, empower over 75,000 companies and organizations, including 84% of the Fortune 500, to achieve their goals.
Cision is committed to fostering an inclusive environment where all employees can be their authentic selves and perform at their best. We believe diversity, equity, and inclusion is vital to driving our culture, sparking innovation and achieving long-term success. Cision is proud to have joined more than 600 companies in signing the CEO Action for Diversity & Inclusion™ pledge and named a “Top Diversity Employer” for 2021 by DiversityJobs.com.
Cision is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected statuses.
Cision is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Cision will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact hr.support@cision.com
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