Senior Market Development Manager
Boston, Massachusetts, USA
Brandwatch – Sales /
Regular /
Hybrid
At Brandwatch, a Cision product, we don’t just follow trends—we create them. Our people are at the heart of how we help brands around the world be seen and understood. We combine pioneering AI-driven consumer intelligence with industry-leading social media tools to empower our clients with the insights they need to make real-time, data-driven decisions.
Here, your voice matters. We foster a culture where innovation thrives, and ideas are transformed into action. Whether you’re analyzing AI-powered insights, building meaningful relationships with clients, or pushing the boundaries of what’s possible, your contributions will shape the future of social engagement.
Join us and be part of a team that’s redefining how brands connect with their audiences. Your growth is our success, and together, we’ll drive the conversations of tomorrow while creating authentic connections that matter.
Empower your impact at Brandwatch. Be seen, be understood, be you.
The Senior MDR Manager is responsible for leading and managing the inbound lead funnel (MQLs). This
role ensures that leads are effectively evaluated, qualified, and promptly handed off to Account
Executives. The Senior MDR Manager will oversee their team, providing the necessary coaching,
optimizing processes, and establishing key performance metrics to maximize team efficiency and success
Essential Duties and Responsibilities
- Coaching and mentoring MDRs – conducting 1on1’s, answering questions, reviewing calls and
- coaching, implementing plans to improve skills.
- Tracking inbound leads and ensuring all leads are worked properly by their team as well as
- evaluating best practices.
- Partnering with cross-functional partners to take feedback on best process for inbound funnel to
- support marketing and sales.
- Tracking metrics for inbound funnel and looking for places of opportunity to improve the funnel.
- Evaluating new tactics and strategies to improve funnel as well as testing ways to get more
- conversions from MQLs.
Minimum Required Qualifications
- Bachelor’s degree required; equivalent experience may be considered in lieu of formal education.
- Minimum of 3 years in a managerial role, with at least 5 years of experience in sales and/or
- marketing.
- Fluency in English is essential.
- Up to 10% travel required.
If you’ve found our job opportunity interesting but you don’t meet all of the requirements, it’s still worth applying. We’d love to hear from you!
At Cision, we're revolutionizing the way brands connect with their audiences. We provide PR, marketing, and social media professionals with the tools they need to excel in today's data-driven world, enabling them to see and be seen, understand and be understood by the audiences that matter most. Our deep expertise, exclusive data partnerships, and award-winning products, including CisionOne, Brandwatch, and PR Newswire, empower over 75,000 companies and organizations, including 84% of the Fortune 500, to achieve their goals.
Cision is committed to fostering an inclusive environment where all employees can be their authentic selves and perform at their best. We believe diversity, equity, and inclusion is vital to driving our culture, sparking innovation and achieving long-term success. Cision is proud to have joined more than 600 companies in signing the CEO Action for Diversity & Inclusion™ pledge and named a “Top Diversity Employer” for 2021 by DiversityJobs.com.
Cision is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected statuses.
Cision is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Cision will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact hr.support@cision.com
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