Email Marketing Specialist
Brighton, UK
Brandwatch – Marketing /
Regular /
Hybrid
Brandwatch, a Cision product, empowers over 5,000 of the world’s most admired companies to understand and engage with customers at the speed of social.
Combining pioneering, AI-enriched digital consumer intelligence with industry-leading social media management tools, Brandwatch offers a complementary suite of specialized, best-in-class products and services that support intelligently connected workflows. With Brandwatch, brands and agencies can adapt and thrive in today’s fast moving digital world by making smarter decisions and executing data-driven social strategies at every customer touchpoint.
Operating and serving clients the world over, Brandwatch has 17 offices across the globe and more than 1,000 employees worldwide.
We’re seeking an experienced and creative email marketing specialist with exceptional copywriting and organization skills to join our growth marketing team.
The successful candidate will be responsible for helping to develop and execute effective B2B email marketing campaigns that drive engagement, nurture leads, and ultimately contribute to revenue growth for Brandwatch and Cision.
What you'll do:
- Help to develop and implement an email marketing strategy aligned with our overall marketing goals and objectives.
- Create compelling and engaging email content for a range of audiences and campaigns, including for lead generation and nurture, and customer expansion and retention. These activities could comprise: event and webinar promotion, product launches, content launches, seasonal campaigns, and more.
- Collaborate with cross-functional teams to deliver timely and effective initiatives.
- Utilize Marketo for managing and maintaining email marketing campaigns, segmentation, and automation workflows within our email marketing platform.
- You will be supported by our team lead for email plus Marketing Operations colleagues, however a strong understanding of marketing automation and the marketing funnel is essential.
- Analyze email campaign performance metrics and conversion rates, providing regular reports and actionable insights.
- Continuously optimize email campaigns based on A/B testing, data analysis, and industry best practices.
- Stay up-to-date with the latest email marketing trends, techniques, and tools to ensure our campaigns remain effective and compliant.
- Ensure adherence to anti-spam laws, data privacy regulations, and email marketing best practices.
- Work together with other members of the growth marketing team to deliver global campaigns – from creating landing pages to writing messaging that drives conversion across a range of touchpoints.
What we are looking for:
- 3+ years of marketing experience ideally in email marketing or a related role – we’re looking for someone with relevant professional experience who can use their initiative and take ownership of projects from the off.
- Outstanding copywriting skills with the ability to craft compelling and persuasive copy, putting yourself in the shoes of different target audiences.
- Experience with Marketo, Eloqua, or equivalent platforms is essential.
- Exceptional attention to detail, project management, and organization skills, and the ability to work effectively in a fast-paced, dynamic business across a variety of projects at once.
- Strong written and verbal communication skills, proactive in stakeholder/project management, and the ability to collaborate effectively with colleagues at all levels of an organization.
- Strong analytical and problem-solving skills, with experience interpreting data and optimizing campaigns based on insights.
- Knowledge of email marketing best practices, including segmentation, automation, and deliverability.
- Familiarity with data privacy regulations (e.g., GDPR, CAN-SPAM) and anti-spam laws.
- Familiarity with A/B testing methodologies and optimization techniques.
- Creative, outcome-focused mindset and a passion for developing innovative and engaging email content that delivers results.
- Experience in B2B and/or SaaS marketing is a plus.
- An additional language is not essential but is a plus since you will be helping to QA and support campaigns across other regions – in addition to English-speaking regions (French, Spanish, German, or Italian language skills would be desirable)
- Experience with tools such as Salesforce, On24, Looker, GA4, WordPress, and Monday.com will be advantageous, although not mandatory.
Nice to have:
What we offer:
- Holiday - 25 days holiday and 4 Wellness days per year + bank holidays, ability to carry 5 days over each year to encourage a healthy work-life balance!
- Health cash plan employer paid at level 3. (Option to upgrade plan to level 4,5 or 6 + add family members at employee’s expense); Group life assurance - employer paid
- Sports benefit - gym/sport membership contribution - 50% or up to 25 GBP per month employer contribution
- Cycle to work; Employee discounts platform - through Reward Gateway
- Dental insurance - preference premiums at employee’s cost + option to add family members
- Employee assistance plan (EAP) & Full Calm subscription
- Maternity/parental leave policy & Sabbatical leave policy
If this sounds like you and you feel you have what it takes to succeed in this role, we want to hear from you!
#LI-Hybrid
#LI-Remote
If you’ve found our job opportunity interesting but you don’t meet all of the requirements, it’s still worth applying. We’d love to hear from you!
At Cision, we're revolutionizing the way brands connect with their audiences. We provide PR, marketing, and social media professionals with the tools they need to excel in today's data-driven world, enabling them to see and be seen, understand and be understood by the audiences that matter most. Our deep expertise, exclusive data partnerships, and award-winning products, including CisionOne, Brandwatch, and PR Newswire, empower over 75,000 companies and organizations, including 84% of the Fortune 500, to achieve their goals.
Cision is committed to fostering an inclusive environment where all employees can be their authentic selves and perform at their best. We believe diversity, equity, and inclusion is vital to driving our culture, sparking innovation and achieving long-term success. Cision is proud to have joined more than 600 companies in signing the CEO Action for Diversity & Inclusion™ pledge and named a “Top Diversity Employer” for 2021 by DiversityJobs.com.
Cision is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected statuses.
Cision is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Cision will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact hr.support@cision.com
Please review our Global Candidate Data Privacy Statement to learn about Cision’s commitment to protecting personal data collected during the hiring process.
