Vice President of Digital Marketing
United States
Marketing Team /
Remote
CI Web Group, Inc. is a Digital Marketing Agency with employees located all over the world, working remotely. We are creative, customer-centric, data-forward and our goal is to provide a caring, educated, results-driven, experience for our customers. We are a full service digital marketing agency that provides various services to primarily Home Service Companies throughout the United States & Canada.
Job Summary:
We are seeking a strategic and dynamic Vice President of Marketing to lead our digital marketing agency to new heights. The ideal candidate will have a proven track record of developing and executing successful marketing strategies in the digital space, with a strong focus on client acquisition and retention. As the VP of Marketing, you will be responsible for driving the overall marketing vision, overseeing the development of innovative campaigns, and ensuring the agency's continued growth and success.
Key Responsibilities:
1. Develop and execute comprehensive marketing strategies to drive client acquisition, retention, and overall agency growth.
2. Lead and mentor a team of marketing professionals, fostering a culture of creativity, collaboration, and excellence.
3. Collaborate with the sales team to develop targeted strategies that align with client needs and market trends.
4. Oversee the creation and execution of innovative digital marketing campaigns across various channels, including SEO, SEM, social media, and email marketing.
5. Conduct market research and competitive analysis to identify new opportunities and emerging trends in the digital marketing landscape.
6. Establish and maintain strong relationships with clients, understanding their goals and providing strategic recommendations to drive their business objectives.
7. Monitor and analyze marketing performance metrics, providing regular reports and actionable insights to the executive team.
8. Stay updated with the latest industry trends, emerging technologies, and best practices, ensuring the agency remains at the forefront of innovation.
Qualifications:
1. Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).
2. Proven track record of successfully leading and implementing digital marketing strategies within an agency environment.
3. Strong leadership skills with the ability to inspire and motivate a diverse team of marketing professionals.
4. Extensive knowledge of digital marketing channels, tools, and best practices, including SEO, SEM, social media, and email marketing.
5. Exceptional analytical skills with the ability to interpret data and provide strategic recommendations based on insights.
6. Excellent communication and interpersonal skills, with the ability to build and maintain strong client relationships.
7. Strategic mindset with a focus on achieving business objectives and driving sustainable growth for the agency.
8. Demonstrated ability to thrive in a fast-paced, dynamic environment while managing multiple projects and priorities effectively.
