Performance Marketing Manager
New York, NY
Marketing – Marketing /
Full-time /
Hybrid
Cloaked is a privacy startup dedicated to rebuilding consumer trust in how personal data is used. Our vision is to create an internet that serves the needs of its users, first and foremost—with individual privacy and opt-in at the core. Our product is a virtual “cloak” that you use as you visit any website — Facebook, Amazon, etc. It lets you choose to share all, some, or none of your private information based on your personal preference.
$120,000 - $160,000 a year
Cloaked is creating the first ever consumer based privacy eco-system that offers complete data ownership, without sacrificing user experience.
About Cloaked
Cloaked gives you the ability to auto-generate an identity with a single click from our best in class password management solution. Users can generate masked emails, phone numbers, passwords, and soon credit cards.
We are dedicated to building innovative solutions that allow users to stay private online. If you're a performance-driven marketer with experience in paid media and user acquisition, join us.
What will you do?
-Own and optimize all paid acquisition efforts across Meta, Google, and other performance marketing channels to drive efficient, scalable user growth
-Identify and execute opportunities to reduce CAC through rigorous campaign management and creative iteration
-Test and evaluate new paid channels each quarter
-Partner closely with product and design to optimize funnel conversion
-Develop frameworks for creative testing, experimentation, and channel diversification
-Manage media spend and performance dashboards to ensure precision, clarity, and ROI alignment
-Be the internal subject matter expert for attribution, paid media mechanics, and full-funnel performance diagnostics
What skills and experiences will help you?
-4–6 years of experience in growth or performance marketing roles at a high-growth startup, DTC brand, or consumer SaaS company
-Deep, hands-on expertise in Meta Ads, Google Ads, and mobile user acquisition strategies
-Proven track record of managing budgets, optimizing CAC, and scaling high-velocity acquisition programs
-Strong grasp of attribution tools (e.g., AppsFlyer, Adjust), cohort analysis, and performance diagnostics
-Sharp creative intuition with experience briefing, testing, and scaling performance-driven assets
-Bonus: Experience successfully scaling non-core channels (Reddit, TikTok, Snap, Pinterest)
What do we like?
-A get-it-done mindset. Our team is driven to create new solutions, and resolve problems in a fast paced environment
-Startup or growth-stage company experience (bonus points if exp in Fintech)
-Passion for deeply technical problem-solving rather than just managing
-Passion for security and internet ethics
-Interest in data and analytics
-Care and respect of our customers’ privacy as if it were your own
Our values
Make the impossible, possible
Make it possible, quickly
Make it possible, respectfully
Keep consumer privacy paramount
