Senior Product Marketing Manager

Israel /
Marketing /
Full-time
Cloudinary is the leading provider of media management solutions, powering the trusted, award-winning visual experiences for many of your favorite brands. Cloudinary is the de facto media platform standard for developers and brand managers looking to upload, store, transform, manage, and deliver images and videos online. With over 50 billion assets managed, up to 2000 pieces of content processed by algorithms each second, and a $1B valuation, Cloudinary is quickly becoming the visual media layer of the Internet.  We are at an exciting stage, rapidly expanding our product offering, entering new market segments, extending the customer base, and featuring over 8,000 customers including household names like Nike, Peloton, and Neiman Marcus. 

We offer a values-driven, supportive environment in which you will constantly learn and evolve; a place where your ideas will be embraced and pursued. We are proud of our collaborative, and growth-minded work culture, being included in Forbes Cloud’s top 100 three times in a row, and a multi-time winner of the “Best Place to Work” award.

Cloudinary is looking for a Senior Product Marketing Manager, responsible for a new product offering from Cloudinary, to join our growing team. You will collaborate with cross-functional teams to define winning positioning, messaging, GTM strategies, and sales enablement that will drive growth for this exciting new product that enables creative and marketing teams to automate video experiences at scale from raw digital assets. You can be anywhere in the world that is compatible/overlapping with Israel/UK/US West Coast time zones.

Responsibilities:

    • Be the expert on the product, buyers, users, and ecosystem
    • Develop compelling and impactful messaging, positioning, and stories  across the various personas, use cases, and stages of the customer journey
    • Be closely involved with the product business plan and roadmap
    • Optimize messaging and positioning by analyzing effectiveness via sales feedback, listening to sales calls, analyzing content engagement and conversions, seeking analyst feedback, and more
    • Enable enterprise, partner, and self-serve sales funnel with strategies and content 
    • Create value-driven sales enablement in the form of presentations, web content, blogs, datasheets, brochures, customer case studies, demos, videos, and training materials
    • Provide competitive insights 
    • Work with the PR and AR teams to brief media and analysts
    • Work with customers and prospects to understand why we win or lose a deal.

About You:

    • 7+ years of SaaS product marketing experience in the martech space
    • A great presenter and speaker internally and at external events
    • Proven creativity and messaging skills
    • A highly analytical, data-driven approach
    • Comfortable with both high-level strategy development and hands-on work.
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Cloudinary is proud to be an equal opportunity employer dedicated to pursuing a diverse workforce.