Brand Communications Manager
Shanghai
Brand Communications /
Full Time /
On-site
Position Overview
CLO Virtual Fashion is looking for an enthusiastic Brand Communications Manager to join our Shanghai team.
In this position, you will serve as an integral member of the Brand Communications team by coordinating and developing marketing policies, programs, and campaigns.
You will oversee CLO’s client and industry brand partnerships, event planning, and content creation for digital platforms such as social media, the company blog, and brand website.
Our team has grand visions of how to reach our current & new users and clients, but it will be your job to work with the Global Brand Communications Team to bring these dreams to life.
Note to know
Must submit resume in English
Responsibilities
- Develop and execute branding/communications strategies to drive user growth
- Organize and manage user-facing events and trade shows
- Develop relationships with key publications in tech, fashion and other relevant industries
- Orchestrate social media plans and work with our design team to produce content for both local/regional and global audiences
- Develop ideas for blog content and execute posts specific to the region on a regular basis
- Collaborate closely with internal stakeholders to support external engagements and lead-generation opportunities
- Write and issue press releases for major announcementsSpearhead the creation of internal and external video content
- Initiate new ideas or branding/communications initiatives for Brand Communications Chapter to drive greater impact
- Manage and mentor a Brand Communications Associate team member
Requirements
- B.A. in Marketing, Branding, Communications, PR, or related fields
- Minimum 3-year work or internship experience in fashion/tech or agencies specializing in fashion/tech
- High understanding of Weibo, WeChat, Douyin, QQ, Xiaohongshu and the latest media trends in China
- Experience in B2B events & trade shows/exhibits is desired Creative, analytical, inquisitive, driven, and takes initiative
- Agile, with proven ability to work in fast-paced environments and adhere to tight deadlines
- Great verbal and written communication skills
- Positive and enthusiastic attitude with a willingness to invest long-term
- Must be fluent in English and Chinese
Plus if you have
- Experience with issuing press releases is a plus
- Experience writing or blogging is a plus
Benefits:
- Salary: Competitive
- Generous PTO plus additional recognized holidays
- Flexible Working HoursSocial insurance
- Commute and Meal expenses
- Holiday-related fringe benefit
