RFP: Production of eight (8) videos
Request for Proposal
RFP Number: #41
Issuance Date: June 26, 2019
Deadline for Questions: 6 pm EST, June 30, 2019
Bidders Teleconference: 2 pm EST, July 1, 2019
Deadline for Offers: 6 pm EST, July 7, 2019
Description: Production of 8 videos
For: Resilience and Economic Growth in the Sahel – Accelerated Growth (REGIS-AG)
Funded By: USAID AID-625-C-14-00001
Implemented By: CNFA
Point of Contact:
Ms. Ashley Herron
Section 1: Introduction, Technical Background and Scope of Work
1.1 Introduction: Resilience and Economic Growth in the Sahel – Accelerated Growth (REGIS-AG) is a USAID Feed the Future program implemented by CNFA in Niger and Burkina Faso. Along with its sister projects REGIS-ER (Enhanced Resilience) and the Sahel Resilience Learning Project (SAREL), REGIS-AG is a key component of USAID’s Resilience in the Sahel Enhanced (RISE) programming approach to supporting the Sahel’s most vulnerable populations and ending the region’s cycle of crisis.
The region and its people are living at the margins in almost every sense of the word. As USAID’s RISE Project Impact Evaluation states, “climate models predict increasing temperatures, more variable rainfall, and more frequent extreme events, such as droughts and floods, over the coming decades. Given that the large majority of households’ livelihoods are dependent on rainfall [e.g. subsistence agriculture], the result is more uncertain production levels, food price volatility, income variability, asset depletion, and increased indebtedness.”
By improving the competitiveness of cowpea, small ruminants, and poultry value chains, the REGIS-AG project aims to improve the incomes of vulnerable families and communities in order to strengthen their resilience to shocks (e.g. droughts, conflicts and, economic crises). Specifically, the target outcome of REGIS-AG is to increase income from these value chains by 50% among target households, which will, in turn, contribute to reducing the depth of poverty by 20%. REGIS-AG will reach 270,000 direct beneficiaries.
After identifying opportunities for value chain development through a series of value chain studies (component 1), the project is strengthening market linkages in the three targeted value chains (component 2). To complement market linkage development activities, the project strengthens input supply and supporting services (component 3), promotes access to finance including promoting functional literacy (component 4), and improves the enabling environment for private investment (component 5).
To highlight the results and successes of project activities, REGIS-AG requires a video production firm to produce 8 videos: i) heavy editing and reorganization of three (03) existing videos, French version and English version (a total of 6 videos); and ii) production of one (01) new video, French version and English version (a total of 2 videos). The purpose of this RFP is to solicit quotations from U.S.-based and international video production firms to conduct the following scope of work. Offerors are responsible for ensuring that their offers are received by CNFA in accordance with the instructions, terms, and conditions described in this RFP. Failure to adhere with instructions described in this RFP may lead to disqualification of an offer from consideration. CNFA will consider proposals in response to this RFP from U.S. and international firms – local Nigerien firms will not be considered.
1.2: Scope of Work:
The REGIS AG project is nearing the end of its five-year life cycle and USAID has requested that the project create several videos of key successes/results. These videos will be screened at the end of project event (tentatively scheduled for early September), and used to demonstrate the project’s success to various audiences, including the American public, government and/or non-government partners in Niger, Burkina Faso, and West Africa more generally. For example, these videos may be used by USAID for distribution on USAID/West Africa website, social media, and screened at conferences, etc.
· Video 1: Poultry video (incorporates some content/footage from existing video success story as well as newly developed content/footage). French version.
· Video 2: Poultry video (exactly the same content as Video 1). English version.
· Video 3: Small Ruminant Export Market video (incorporates some content/footage from existing video success story as well as newly developed content/footage). French version.
· Video 4: Small Ruminant Export Market video (exactly the same content as Video 3). English version.
· Video 5: Livestock Market Management video (incorporates some content/footage from existing video success story as well as newly developed content/footage). French version.
· Video 6: Livestock Market Management video (exactly the same content as Video 5). English version.
· Video 7: New project overview video (incorporates footage from existing video success story as well as new footage). French version.
· Video 8: New project overview video (exactly the same content as Video 7). English version.
The footage captured must be shot in HD and should use a wide variety of camera angles to ensure a professional and engaging product.
REGIS-AG does not have the material and human resources to produce these videos, so an independent service provider specializing in video production is being recruited. To most effectively convey the REGIS-AG story, 6 of the 8 videos described above will draw heavily on existing content and footage from three video success stories that were previously created for the project in 2018 by a Nigerien video production firm. Much of this previously developed content needs to be reformulated, and joined with newly developed content/footage, to better align with the intended use of the videos. Given the end-use of these videos targets both West African and American audiences, the use of text in lieu of voice-over narration, and the desire to use graphics that contain text, each video must have a French version and an English version.
Given the challenges of working in the Nigerien context (security, languages, etc.) and the short timeline, the selected offeror is strongly encouraged to engage a local Nigerien video firm or local Nigerien videographer to conduct the filming in-country. Offerors may propose to sub-contract any Nigerien video production firm or videographer but is not required to do so. Should the successful offeror request it, CNFA is able to provide recommendations on local Nigerien firms or videographers based on prior experience. While REGIS-AG activities take place in both Niger and Burkina Faso, the videos will focus on Niger due to security concerns in Burkina Faso and the short production timeline.
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