Product Manager

Sydney /
Technology – Product /
Full-time, Permanent
/ Hybrid
Be Part of Our Next Chapter

For over almost 60 years, our solutions have enabled impactful connections between some of the world’s leading brands and their customers. And while we’ve already done a lot of work we’re proud of, we’re just getting started!

We’re a global technology company focused on creating dynamic, smart, personalised and engaging customer experiences powered by our range of digital hardware, our proprietary content management system and our industry leading signage solutions. (For example: If you’ve ordered in-store or in the drive-thru at McDonald’s somewhere in the world in the last few years, chances are you’ve interacted with our digital solutions.) We work in over 50 global markets and have 9 offices around the world, with a global headquarters proudly located in our founding home of Sydney, Australia.

Coates Group has the values of a family-owned business and the innovative spirit of a start-up, both which fuel our purpose – Creating Connections. Empowering Partnerships. Always Evolving.  Through hard work, dedication and creativity, we’ve become industry leaders who have won awards and set records while remaining focused on continual growth and evolution. We are a 2x Australia Good Design Award winner and successfully completed the largest hardware deployment in Quick Service Restaurant history.

We are curious, charismatic, authentic and we value and leverage the diversity of our crew. We are imaginers, kindness enthusiasts, experts, creators, thinkers, challengers, collaborators and over-achievers. And together, as a Crew, we are revolutionizing the way the world’s leading brands leverage technology to drive the best customer experiences.

As a Product Manager focused on Coates’ proprietary Digital Signage Content Management System (CMS) and ecosystem, you will be responsible for the following in your Product domain: 
- Serving as the voice of our Customers 
- Owning and driving the Product strategy in collaboration with stakeholders 
- Creating, prioritizing, and driving the Product roadmap and backlog 
- Influencing standardization across markets and clients 

The ideal candidate is an enthusiastic, passionate, technically savvy, self-starting, and people-oriented leader well-versed in Product Management, Product Development, process improvement, and change management. The candidate must be capable of developing positive relationships with the internal Product, Engineering, Delivery, and Account/Market business unit organizations at all levels, as well as with our clients to facilitate cooperation and a well-coordinated approach to bringing our products to life with some of the largest companies in the world. 

Coates’ Product solutions include our proprietary Content Management System, Switchboard, as well as digital signage and menu boards, self-order kiosks, interactive displays, and variety of other applications. There is a large focus on innovation and the integration of technology in our space. As a key partner to our global team of Engineers, this role requires a level of strong technical aptitude. It would be a bonus for the candidate to have experience in digital signage, SaaS applications, or a similar industry.


    • Foster a Product, strategic, ‘Customer first’ mindset and collaborate across multiple teams and geographies 
    • Gain a detailed understanding of the company’s existing Product suite and become a subject matter expert 
    • Collect inputs to inform Product strategy (clients, markets, innovation, engineering, marketplace) 
    • Ensure the Customer voice is heard and incorporated into all strategy development processes, while prioritizing the goals of the company 
    • Drive alignment on Product strategy, roadmap, and priorities with Engineering, Delivery, Business Units, and Sr. Leadership team 
    • Partner with clients and internal stakeholders to interpret Product requests and translate into features and user stories 
    • Author user stories and take ownership of related requirements documentation 
    • Partner with Engineering and Delivery teams to design, engineer, and plan, build requests and to align work sequencing and delivery plans with the Product roadmap 
    • Contribute to Product development, research and idea generation and support relevant project work with the wider teams on prototyping and scaled manufacturing 
    • Ensure “Product Readiness,” effectively driving alignment with Engineering, Delivery and Support teams to plan for the right pieces to be in-place for the product to be successful in production 
    • Monitor ongoing performance/utilization of Products in-market 
    • Capture and maintain the necessary data to facilitate informed decisions relating to capacity utilization, prioritization, sequencing, and planning 
    • Engage in market-based research  
    • Assess value & viability of requests coming from our markets and clients 
    • Transform customer insights and requests into full Product experiences which increase customer satisfaction, loyalty, retention, and business value 
    • Identify opportunities for improving or creating new digital experience solutions 
    • Build & maintain relationships with Customers to influence their roadmaps and strategy, in partnership with Account/BU team 
    • Engage with Innovation team to co-define longer-horizon product evolution and revolution 
    • Support Account Management teams for key customers on new initiatives and to drive alignment across integrated roadmaps 
    • Support Engagement Leads and Account Managers as Product subject matter expert (SME) in deeper client/market conversations about features, capabilities, requests, requirements, etc. 
    • Support RFP, Pitches, & Demos as Product SME 

Skills & Qualifications

    • 4+ years of experience as a Product Manager of digital systems or applications or related experience. Experience working with Content Management Systems, Digital Signage or Retail/Restaurant technology is a plus. 
    • Bachelor’s degree in Information Systems, Computer Science, Business, or Engineering – advanced degree preferred 
    • Demonstrated success defining and launching products that meet customer needs through effective customer discovery 
    • Experience managing a development partner or relevant Product Development activities 
    • Self-starter; driven and able to act autonomously 
    • Reliable partner, proven history of building and maintaining relationships internally and externally – strong communication, interpersonal, and leadership skills 
    • Comfortable interacting and collaborating with multidisciplinary teams 
    • Proactive and analytical approach 
    • Ability to work both tactically and strategically 
    • Strength in influencing decision-making with or without authority and bringing teams to agreement 
    • Strong team player who embraces listening, straight talk, transparency, ownership, and accountability 
About Coates

We are industry leaders who have won awards and set records. We are a 2x Australia Good Design Award winner and we successfully completed the largest hardware deployment in Quick Service Restaurant history.

We are industry leaders who have won awards and set records. We are a 2x Australia Good Design Award winner and we successfully completed the largest hardware deployment in Quick Service Restaurant history.

We are led by a forward-thinking CEO who has demonstrated a true passion for people and making Coates a place where people genuinely enjoy working. Our growth plans enable a focus on providing rapid career advancement opportunities for our talent.

Together, we are creators, allowing us to make our purpose a reality – to create immersive brand experiences for everyone.

Join a Crew that Cares

Be part of a global team of talented, ambitious, creative people that value integrity, individuality and inclusivity. (Ask us about our Equality + Empowerment Initiatives).

The benefits include an annual market competitive bonus program and our “Thrive Program” which includes a suite of flexible work options because we’re strong believers that you should never miss an important life or work moment. Thrive also provides dedicated time to prioritize our health and wellbeing (think virtual Yoga or meditation sessions), a Global Wellness paid day off to recharge as well as a “Give Back Day” to allow our Crew an opportunity to make an impact in the community.

Be inspired To Be More

We skip the red tape and aim to always stay nimble. We’re proud of where we’ve been and are energized by where we’re going. We encourage ideas and perspectives because we know the more we have, the better we are. We work hard but have fun along the way. We push the boundaries but keep it real and authentic. We believe in the values that got us here are the ones that will continue to lead us forward. We are excited by what we’ve accomplished, but know the best is yet to come.

Coates Group is an Equal Opportunity Employer and does not discriminate on the basis of race, color, creed, national or ethnic origin, gender, religion, disability, age, political affiliation or belief, disabled veteran, veteran of the Vietnam Era, or citizenship status (except in those special circumstances permitted or mandated by law).