Communications Specialist

Sydney /
Brand Marketing and Communications – Brand Marketing and Communications /
/ Hybrid
Be Part of Our Next Chapter

For over almost 60 years, our solutions have enabled impactful connections between some of the world’s leading brands and their customers. And while we’ve already done a lot of work we’re proud of, we’re just getting started!

We’re a global technology company focused on creating dynamic, smart, personalised and engaging customer experiences powered by our range of digital hardware, our proprietary content management system and our industry leading signage solutions. (For example: If you’ve ordered in-store or in the drive-thru at McDonald’s somewhere in the world in the last few years, chances are you’ve interacted with our digital solutions.) We work in over 50 global markets and have 9 offices around the world, with a global headquarters proudly located in our founding home of Sydney, Australia.

Coates Group has the values of a family-owned business and the innovative spirit of a start-up, both which fuel our purpose – Creating Connections. Empowering Partnerships. Always Evolving.  Through hard work, dedication and creativity, we’ve become industry leaders who have won awards and set records while remaining focused on continual growth and evolution. We are a 2x Australia Good Design Award winner and successfully completed the largest hardware deployment in Quick Service Restaurant history.

We are curious, charismatic, authentic and we value and leverage the diversity of our crew. We are imaginers, kindness enthusiasts, experts, creators, thinkers, challengers, collaborators and over-achievers. And together, as a Crew, we are revolutionizing the way the world’s leading brands leverage technology to drive the best customer experiences.

Reporting to the CBO, the Communications Specialist will be responsible for finalising an internal communication and engagement framework in collaboration with the CBO, Chief of Staff and Chief People Officer and then overseeing and managing the day-to-day execution and optimisation of the plan. The Communications Specialist role will be ultimately responsible for driving improved connection, information sharing, visibility, alignment and engagement across our global Coates Crew through internal comms. The Communications Specialist will also be involved in additional Comms-related projects as well as some External Comms initiatives. 

Individual Accountabilities

    • Work in partnership with the CBO, CoS and CPO to finalise the creation of a new, holistic Internal Communication & Engagement Framework, ultimately having accountability for the strategic planning and execution of all internal comms and corresponding touchpoints across the business
    • This includes defining: a global communication and engagement calendar with clear categories for internal updates and engagement activities (including clear ownership), a medium for all comms, a cadence for all comms and channel direction for all comms
    • Write various types of comms, from both the company and various SLT member perspectives
    • Lead content “re-energization” to improve overall content (including messaging and visuals) to improve quality of internal comms content, including ownership of the monthly Crewsletter
    • Manage stakeholder relationships and establish clear processes for engaging with all stakeholders
    • Provide strategic guidance and oversight of all comms and engagement, always keeping the Brand Strategy top of mind and considered in all deliverables
    • Collaborating with other members of the Brand, Marketing and Comms team as needed to oversee and ensure the execution of all required deliverables (i.e. Content Creator, Designers, etc.)
    • Recommend and introduce tools, resources and processes that will contribute to the improvement of our internal communication and engagement
    • Drive internal comms related activities to support Equality +Empowerment initiatives
    • Maintain relentless focus on the goal of improving connection, information sharing, visibility, alignment and engagement amongst the global Coates Crew
    • Act a Project Manager for the End of Year and Financial Year presentations and video productions, creating the strategic approach and plan based on company goals
    • Creation of a Coates language and copy library that can be used for both internal and external purposes to create consistency and accuracy of our written comms in portraying the Coates brand
    • Assisting in other Marketing initiatives that require strong written communication skills
    • Collaboration on some special projects may be required

Leadership Behaviours

    • Strong cross-collaboration skills with global team members at varying levels within the business, including the ability to manage and collaborate with many senior leaders
    • Highly-motivated, proactive, detail-oriented self-starter with the ability to juggle multiple deliverables in a very fast-paced, ever-evolving environment
    • Desire to play a critical role in the creation of a new function within the business, ultimately building it from the ground up and acting as an SME in their space
    • Serve as an active member of the wider Brand, Marketing and Comms team
    • A culture champion who is passionate about fostering strong connection and engagement across a growing global business

Shared Accountabilities

    • Internal Stakeholders - Work with identified stakeholders in each of the Business Units to source information and content to be shared across the business
    • CoS - Partner with the Chief of Staff to keep the Coates Crew updated on company strategy, progress against KPIs and Senior Leadership Team updates
    • Wider Brand & Marketing Team - Partner with Content Creator and Design team to execute the deliverables needed as part of the Internal Comms + Engagement Framework. Partner with the Digital Marketing Specialist to identify comms that can be leveraged for external purposes. Partner with Marketing Managers as needed for information required for updates.
About Coates

We are industry leaders who have won awards and set records. We are a 2x Australia Good Design Award winner and we successfully completed the largest hardware deployment in Quick Service Restaurant history.

We are industry leaders who have won awards and set records. We are a 2x Australia Good Design Award winner and we successfully completed the largest hardware deployment in Quick Service Restaurant history.

We are led by a forward-thinking CEO who has demonstrated a true passion for people and making Coates a place where people genuinely enjoy working. Our growth plans enable a focus on providing rapid career advancement opportunities for our talent.

Together, we are creators, allowing us to make our purpose a reality – to create immersive brand experiences for everyone.

Join a Crew that Cares

Be part of a global team of talented, ambitious, creative people that value integrity, individuality and inclusivity. (Ask us about our Equality + Empowerment Initiatives).

The benefits include an annual market competitive bonus program and our “Thrive Program” which includes a suite of flexible work options because we’re strong believers that you should never miss an important life or work moment. Thrive also provides dedicated time to prioritize our health and wellbeing (think virtual Yoga or meditation sessions), a Global Wellness paid day off to recharge as well as a “Give Back Day” to allow our Crew an opportunity to make an impact in the community.

Be inspired To Be More

We skip the red tape and aim to always stay nimble. We’re proud of where we’ve been and are energized by where we’re going. We encourage ideas and perspectives because we know the more we have, the better we are. We work hard but have fun along the way. We push the boundaries but keep it real and authentic. We believe in the values that got us here are the ones that will continue to lead us forward. We are excited by what we’ve accomplished, but know the best is yet to come.

Coates Group is an Equal Opportunity Employer and does not discriminate on the basis of race, color, creed, national or ethnic origin, gender, religion, disability, age, political affiliation or belief, disabled veteran, veteran of the Vietnam Era, or citizenship status (except in those special circumstances permitted or mandated by law).