Marketing Specialist (Jr./Mid./Sr.)

Performance Marketing /
Full-Time /

Codeway is a leading mobile subscription app publisher worldwide. Reaching over 200 million users with more than 20 products in just four years, we still feel like we’re just getting started.


At Codeway, we're redefining the performance marketing role. Here, you won't just analyze data and optimize campaigns; you'll also participate in creative discussions, manage global network relationships, and contribute to strategic decisions that shape Codeway’s future vision.

So, the ideal candidate is an exceptional all-rounder: good with people, comfortable with data, a self-starter who’s not afraid of failing, capable of generating creative ad ideas, and deeply curious about all aspects of growth.


Claim 360 ownership of an app’s marketing & execute end-to-end user acquisition strategies
Manage the Creative Pipeline: Develop and test creatives: come up with ideas, propose hypotheses, monitor implementation, and give feedback
Manage and optimize user acquisition campaigns across Meta, TikTok, Google and other networks
Build meaningful relationships with external partners and agencies, and manage collaborations with ad networks such as Meta London, TikTok Dubai, Apple London, and Google Dublin teams
Build and monitor BI dashboards for insights, and ensure campaigns achieve target KPIs while scaling
Collaborate closely with the product team to understand user motivations and shape effective monetization strategies
Take additional responsibilities to grow your app: Get creative, think beyond performance marketing, and apply out-of-the-box growth-hacking techniques


Passion. Passion for mobile marketing, data, creative production
Take the wheel. You’re ready to get your hands dirty. You’re hard-working, you refuse to give up until achieving what you want to get. You’re result-driven and always aim for excellence in the work you do.
Ownership. We want you to be ready to own every aspect of your project. You won’t be a newcomer here; you’ll own your thing.
Cool vibe. You’re open to constructive criticism and feedback. You’re ready to improve yourself accordingly.
Excellent communication skills: You’ll wear multiple hats as you work with marketing artists, product managers, external partners, and your peers within the performance teamExcellent command of English: You’ll manage a creative pipeline that mainly targets the United States audience, and manage joint partnerships with external networks and agencies

What In It For You?

·       Great Place to Work - As our top team member, you'll be a part of a fast-growing startup and have the privilege to enjoy our accredited “BEST WORKPLACES” environment, ranked first among all workplaces.
·       A Competitive Compensation Package. Long story short, we take care of you.
·       Quarterly Compensation Adjustment Program. Codeway operates globally. So, it is our responsibility to make sure that your global purchasing power stays the same, or only goes up.
·       A meal compensation that is actually enough for a decent & nutritious lunch, we’re not following the industry standard.
·       Full Health Benefits. To keep you away from all the trouble.
·       Cool tech stack. A brand new Macbook, iPhone 13, magic mouse, magic keyboard; an adjustable desk with a 4K screen and any other gadget you may need in your job.
·       Sport activities support. We care about your physical wellbeing and support your gym membership.
·       Learning never ends! Training budget to help you grow in your role, gain new skills, and learn new things!
·       Udemy Free Pass. An unlimited Udemy subscription.
·       Flexible schedule & unlimited vacations. This isn’t a “clock in, clock out” company. We care about your productivity, not tracking every minute you’re on site. It’s up to you to always be responsible with your work, no matter where you are or what schedule you’re keeping.
·       English course support. Be more global and perform best at your work.
·       Feel better. We are pleased to offer free psychological counseling services through our corporate partnership with Meditopia.
·       A Top-Notch Office. Located at the heart of Istanbul, right next to Levent Metro Station at Ferko Signature.
·       Unlimited coffee & soft drinks at Codebucks. Yes, you’ve heard it right: We love coffee so much that we’ve built our own coffee shop inside our office.
·       Free breakfast. At Codebucks - every morning at 9:30 AM.
·       No Dress Code. Dress as you like.
·       Happy hours every Friday: Every. Single. Friday. When it’s 5 PM: Screens off, party on! (Check out Codeway on Instagram)
·       Dream Team. Average Codeway member is young, talented, and passionate - which makes our working environment extremely dynamic. Need proof? Take a look at our Instagram.
·       Gaming area. Whenever you need to take a break from hard work and relax with your favorite games, our PS5 corner will be waiting for you.
·       Software support. Subscription to any software you might need to perform at your best.
·       Relocation support to Istanbul. We understand how difficult moving can be, especially if you are changing cities. If you’re the talent we’re looking for, we support you in your relocation to Istanbul.

The Recruiting Process
We are committed to keeping our recruitment process short and transparent. Here’s how it looks like:
1. Application: Send us your CV or LinkedIn profile. You can also just write a few words about yourself.
2. Case Study: We might send you a task to solve.
3. Talent & Culture Interview: Let’s talk about your experience & expectations and see what we can achieve together.
4. Technical Interview: You will meet with future team lead to go over the case and your technical capabilities in detail.
5. Welcome Aboard! You are now a part of the team.