Key Deliverables 

--Revenue Growth 

Achieve/exceed annual and quarterly sales revenue goals. 

Drive predictable and scalable sale performance through forecasting and pipeline management. 

--Marketing ROI & Brand Growth 

Execute marketing strategies that generate consistent, qualified leads at or below target cost per lead. 

Ensure marketing spend produces measurable ROI and supports company brand/positioning in the market. 

--Sales Team Performance & Development 

Build, coach and hold accountable a high-performing sales team. 

Ensure reps consistently hit individual and team targets, with ongoing training and developments. 

--Process & System Optimization 

Implement and refine documented sales and marketing processes (lead flow, follow-up cadence, close rates, customer journey). 

Maintain and optimize CRM, ensuring accurate, real-time data for pipeline management and reporting. 

--Cross-Functional Leadership 

Collaborate with Operations, Finance, and Production to align revenue forecasting with company capacity and profitability targets. 

Contribute to company-level Rocks, Scorecard measurables, and long-term vision execution. 

--Strategic Growth Participation 

Participate in strategic planning for company growth (including future acquisitions.) 

Integrate sales and marketing strategies into post-acquisition rollouts when applicable. 

--EOS Adoption & Culture Leadership 

Consistently model and train EOS principles within the Sales & Marketing department. 

Lead with company Core Values, ensuring alignment and accountability across the team. 

 Accountabilities 

--Lead, Manage, and Hold Accountable (LMA): All sales reps, sales managers, marketing staff/contractors, call center manager and supporting roles. 

--Sales Process Ownership:  Prospecting, pipeline management, estimating, closing, customer handoff 

--Marketing Process Ownership:  Lead generation, campaign execution, brand management, community presence, digital marketing. 

--CRM & Data Integrity: Ensure CRM is accurate, up to date, and fully adopted by the sales and marketing teams. 

--Scorecard & KPIs: Track and report key sales and marketing measurables weekly (e.g., leads generated, set appointments, close rates, NSLI, revenue booked, marketing cost per lead) 

--Forecasting: Own sales pipeline accuracy and revenue forecasting for leadership team reporting. 

--Recruiting & Onboarding: Source, hire, and train top talent for the Sales & Marketing department. 

--Training & Development: Ongoing coaching and professional development of sales & marketing team members. 

--Vision Alignment: Ensure departmental goals are aligned with the company 1-Year Plan, 3-Year Picture, and 10-Year Target. 

--Core Values & Culture: Drive accountability to core values and ensure cultural alignment in the department. 

--Reporting: Maintains accurate and up-to-date data for all assigned administrative responsibilities. 

 

$80,000 - $110,000 a year

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