Senior Programmatic Strategist
Bellevue, WA
Science – Campaign Management /
Full-time /
Hybrid
Cognitiv leverages deep learning artificial intelligence to build custom algorithms that more accurately and efficiently predict consumer purchase behavior. Each marketer has a unique set of goals, which is why Cognitiv created NeuralMind, a deep learning platform capable of automatically building custom algorithms that simultaneously consider the user, the context, the message, and the campaign objectives. We combine deterministic data and advanced processing techniques to continuously train these algorithms as they optimize our clients’ key performance indicators (KPIs), predicting consumer behavior in order to autonomously drive full-funnel marketing performance at scale.
We are looking for a Senior Campaign Strategist with significant performance marketing experience and thorough knowledge of ad tech to contribute to the growth of our business by becoming an expert on our product capabilities, directly managing our strategic campaigns, and contributing to the development of the campaign management team.
This role will operate within the Campaign Management team which is a new team within the Science department. Science is responsible for campaign performance because the Science team develops the deep learning models, bid algorithms and control systems that operate campaigns. These models, algorithms and control systems are constantly evolving to accommodate increasing numbers of campaigns with an increasing variety of marketing KPIs. The Campaign Management team is responsible for using these cutting edge tools to ensure that Cognitiv delivers maximum campaign performance.
The Senior Campaign Strategist will directly manage our strategic campaigns which include high impact campaigns as well as new campaign types. This role will be on the frontlines of our deep learning-driven advertising campaigns. The role will involve working closely with a team of data scientists and analysts to maximize campaign efficiency and will be in close communication with our Sales and Client Success Departments.
The role is expected to significantly influence the operations of the team as we constantly evaluate and improve to accommodate consistently high campaign performance as we grow. It will work closely with our Automation Team to ensure efficient and scalable campaign operations.
We are looking for candidates who are excited about working in a fast-paced environment at a rapidly growing company and are ready to take on the challenge of building cutting edge deep learning, AI applications.
This position is located in Bellevue, WA with a hybrid work schedule of 3 days in office (Mon/Tue/Wed) and 2 days remote (Thursday/Friday)
Responsibilities
- (60-80%) Manage Cognitiv’s high impact, strategic campaigns. This role would require strong familiarity with diverse campaign types will be foundational to your success in this role. Beyond making campaign management decisions, you will be expected to translate complex data into simple and actionable insights that can be conveyed to both internal and external teams. This role will collaborate closely with internal teams to align campaign strategies with overall business goals.
- (20-40%) Contribute directly to the development of the Campaign Management team and its tools. There are two primary components. First, provide the domain knowledge that will be foundational to the campaign management team through active development of ‘best practices’ and informal mentoring of the team. Second, inform the tooling and automation that Cognitiv uses to run campaigns. If you are not constantly asking yourself “how can we do it better?” then you are not right for this job. It is critical to the success of the team that you are constantly evaluating our processes and tooling for opportunities to improve campaign performance in a way that scales across campaigns. You will influence the direction of the next generation of improvements to our products by blending knowledge of traditional trading strategies with your knowledge of Cognitv’s products and capabilities.
Requirements
- 5+ years’ experience in a media optimization role at an agency, DSP or Ad Network required
- Extensive experience in programmatic trading with a strong focus on diverse campaign types and KPIs.
- Deep knowledge of performance marketing across all media, programmatic and digital platforms like TheTradeDesk, DV360 and Xandr. Familiarity with DSP bidding algorithms.
- Excellent verbal and written skills
- Strong desire to build (company, team, processes, tools)
- Demonstrated ability to drive alignment between client needs and technical capabilities
- Strong problem-solving skills and attention to detail.
- Proficiency in relevant analytics, data visualization tools and statistical methods.
- Ability to effectively prioritize and execute in a fast-paced, dynamic environment.
- The Senior Campaign Strategist would be expected to become an expert on our products.
Salary
- $160,000-$210,000 Base Salary + Equity
Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to job-related knowledge, level of relevant experience, education and skills. Base salary is just one component of your total rewards package at Cognitiv. Employees are eligible for equity and various benefits.
Here are some of the many benefits that our employees receive:
• Medical, Dental and Vision coverage, including some plans that are 100% employer paid
• 12 weeks paid parental leave
• Unlimited PTO
• Hybrid work model
• Lunch reimbursement
• Fitness reimbursement
• Cell phone reimbursement
• 401(k) plan
• Employee Assistance Program
• Pre-tax commuter benefits
Cognitiv has been revolutionizing the programmatic/ad tech space for the last 8 years as the only programmatic buying platform to leverage Deep Learning in real-time. We use Deep Learning (the most sophisticated machine learning) to build custom algorithms for digital marketers to help grow their customer base. We have seen explosive growth and are looking for talented people who have a passion to learn about AI and are looking to affect change in a rapidly growing organization . You will be a valued member in a company with great culture and generous benefits.
Cognitiv is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
