Campaign Strategist (Programmatic Analyst)
New York City, NY
Corporate – Campaign Strategy /
Full-time /
Hybrid
Are you ready to revolutionize the advertising industry? At Cognitiv, we are not just another AdTech company—we are industry trailblazers redefining media buying with our Deep Learning Advertising Platform. Since 2015, we have harnessed the power of cutting-edge deep learning technology and data science to transform how brands connect with their customers. Our mission? To bring intelligence to advertising and deliver unparalleled precision, relevance, and impact at scale.
With our innovative platform, advertisers enjoy unprecedented flexibility—whether it is activating Dynamic Deals through their preferred DSP, leveraging our managed service DSP, or utilizing our industry-first ContextGPT product. As a part of Cognitiv, you will be at the forefront of AI-driven advertising solutions, driving change and achieving remarkable growth in a rapidly evolving industry.
Life At Cognitiv
Our solutions provide advertisers with more time and freedom to concentrate on what matters to them most, both professionally and personally. We carry this philosophy into our workplace, offering our employees more chances to grow, collaborate, and achieve their goals. At Cognitiv, you will get MORE:
- Festiv - Fun and positivity are integral to our work environment. From cross-departmental games to friendly competitions and unique events, we ensure a dynamic and enthusiastic culture.
- Responsiv - Making a difference for our clients is at the heart of what we do. To make this one of our superpowers, we strive to create a culture of open communication and continuous learning. You will work closely with clients and key company stakeholders, sharpening your communication skills in a supportive environment where your input and ideas are valued and integral to our success.
- Inclusiv - Diversity and inclusion are more than just words to us—they are principles we live by. We celebrate unique perspectives, ensuring everyone feels valued and respected.
- Inventiv - As industry pioneers, we continuously reinvent and reimagine solutions. Sharing our knowledge and expertise to educate and lead the market is part of our DNA. If you love questioning the status quo, pushing boundaries, and challenging conventional thinking, you will fit right in. We admire intellectual curiosity and encourage it at every turn.
- Transformativ - We invest in the continuous growth and development of our team members, celebrating their contributions and supporting their work-life balance and overall well-being. Our holistic training, onboarding programs, and professional growth and development initiatives ensure you have the resources to succeed.
- Collaborativ - We transcend geographical boundaries, seamlessly operating across two coasts. Our culture thrives on cross-departmental collaboration and a unified sense of purpose, making teamwork a cornerstone of our success.
About The Team
Cognitiv’s Campaign Management (Performance Strategy) team sits at the center of our deep-learning DSP. We bridge hard analytics with strategic trading, pressure-testing new DL models and LLM-powered workflows in market, then turning field learnings into scalable playbooks and product feedback.
About The Role
As a Campaign Strategist, you’ll be the analytical engine behind high-performing campaigns. You’ll translate massive datasets into clear decisions, pilot new DL/LLM features, and partner with Client Success, Data Science, and Ad Ops to deliver results across display, OLV, CTV, and emerging channels. Your work will improve both client outcomes and our product roadmap.
We value in-person collaboration and operate on a hybrid schedule. This position is based in our New York City, NY office with 3 days onsite (Mon/Tue/Wed) and 2 days remote (Thu/Fri).
Core Responsibilities:
Operate & Optimize (End-to-End)
● Monitor pacing, delivery, and performance daily; own QA (pixels/tags, model params, supply lists), discrepancy resolution, and change logs.
● Establish optimization plans that map to client business metrics (CPA/ROAS/LTV, not just media KPIs).
Analytics, Experimentation & Insights
● Diagnose bidding behavior and auction dynamics using SQL (and Python when needed) across billions of log rows; separate signal from noise.
● Design/run tests (A/B, multi-cell, geo-holdout); publish succinct read-outs with recommendations and next steps.
● Build dashboards/scorecards (Tableau/Looker/Sheets) that make complex data legible to technical and non-technical partners.
DL/LLM Collaboration & Product Feedback
● Pilot deep-learning optimizers (e.g., CTR/VCR/CPA models, pacing/autotuner) and LLM workflows (brief → topics → inclusion lists; rationale summaries).
● Document field results and translate into product requirements (signals, guardrails, eval metrics) with Data Science & Product.
Process, Tooling & Reliability
● Help build the campaign operating system: RACI, runbooks, QA checklists, alerting (pacing/spend anomalies, model drift), experiment registry, reporting standards.
● Identify automation opportunities; partner with Eng/Ops to ship scripts/tools that improve speed, accuracy, and repeatability.
Partner Communication & QBR Support
● Communicate insights clearly to CS, Ad Ops, and DS; contribute to client-facing performance narratives and QBRs with actionable recommendations.
Requirements:
● BS/BA in a quantitative field.
● 3-5 years experience in analytics roles, preferably within AdTech or programmatic media environments.
● Advanced proficiency with SQL, including complex queries, optimization, and joins.
● Strong analytical skills and comfort with interpreting large-scale data sets (billions/trillions of rows).
● Demonstrated ability to communicate complex analytical insights effectively to technical and non-technical audiences.
● Solid understanding of statistical methods and experimentation frameworks.
● Experience with visualization tools like Tableau and proficiency in creating data pipelines.
Preferred Qualifications:
● Proficiency in Python or similar scripting languages.
● Familiarity with predictive analytics, machine learning, and experimentation methodologies.
● Experience with distributed SQL technologies and handling large-scale log data.
● Knowledge of online marketing analytics and DSP bidding algorithms.
● Advanced degree in analytics, statistics, data science, or related technical field.
Ideal Candidate:
You are a proactive problem-solver with a passion for data-driven decision-making and campaign excellence. You thrive in dynamic environments, combining analytical rigor with strategic insight to deliver measurable business outcomes.
Salary: $110,000-$130,000 Base Salary + Equity
Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to job-related knowledge, level of relevant experience, education and skills. Base salary is just one component of your total rewards package at Cognitiv. Employees are eligible for equity and various benefits.
Here are some of the many benefits that our employees receive:
● Medical, Dental and Vision coverage, including some plans that are 100% employer paid
● 12 weeks paid parental leave
● Career Ladders slated to advance your career
● Unlimited PTO
● Work-From-Anywhere August
● Equity at all levels
● Comprehensive onboarding program (Cognitiv University)
● Hybrid work model
● Daily Lunch On Us
● Health and Wellness Stipend
● Cell phone reimbursement
● Parking Expense (CA & WA Offices)
● 401(k) plan with employer match
● Employee Assistance Program
● Pre-tax commuter benefits
and MORE!
Cognitiv is an equal opportunity employer and prohibits discrimination and harassment of any kind. We are committed to ensuring equal employment opportunities for all employees and applicants, regardless of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other characteristic protected by federal, state, or local laws.
