VP, Product
New York City, NY
Corporate – Product /
Full-time /
Hybrid
Are you ready to revolutionize the advertising industry? At Cognitiv, we are not just another AdTech company—we are industry trailblazers redefining media buying with our Deep Learning Advertising Platform. Since 2015, we have harnessed the power of cutting-edge deep learning technology and data science to transform how brands connect with their customers. Our mission? To bring intelligence to advertising and deliver unparalleled precision, relevance, and impact at scale.
With our innovative platform, advertisers enjoy unprecedented flexibility—whether it is activating Dynamic Deals through their preferred DSP, leveraging our managed service DSP, or utilizing our industry-first ContextGPT product. As a part of Cognitiv, you will be at the forefront of AI-driven advertising solutions, driving change and achieving remarkable growth in a rapidly evolving industry.
Life At Cognitiv
Our solutions provide advertisers with more time and freedom to concentrate on what matters to them most, both professionally and personally. We carry this philosophy into our workplace, offering our employees more chances to grow, collaborate, and achieve their goals. At Cognitiv, you will get MORE:
- Festiv - Fun and positivity are integral to our work environment. From cross-departmental games to friendly competitions and unique events, we ensure a dynamic and enthusiastic culture.
- Responsiv - Making a difference for our clients is at the heart of what we do. To make this one of our superpowers, we strive to create a culture of open communication and continuous learning. You will work closely with clients and key company stakeholders, sharpening your communication skills in a supportive environment where your input and ideas are valued and integral to our success.
- Inclusiv - Diversity and inclusion are more than just words to us—they are principles we live by. We celebrate unique perspectives, ensuring everyone feels valued and respected.
- Inventiv - As industry pioneers, we continuously reinvent and reimagine solutions. Sharing our knowledge and expertise to educate and lead the market is part of our DNA. If you love questioning the status quo, pushing boundaries, and challenging conventional thinking, you will fit right in. We admire intellectual curiosity and encourage it at every turn.
- Transformativ - We invest in the continuous growth and development of our team members, celebrating their contributions and supporting their work-life balance and overall well-being. Our holistic training, onboarding programs, and professional growth and development initiatives ensure you have the resources to succeed.
- Collaborativ - We transcend geographical boundaries, seamlessly operating across two coasts. Our culture thrives on cross-departmental collaboration and a unified sense of purpose, making teamwork a cornerstone of our success.
We’re seeking a visionary, strategic Vice President of Product to define and lead the future of Cognitiv’s product strategy. This executive role will report directly to the CEO and will shape our product vision, anticipate market trends, and identify high-impact opportunities for innovation in the AI-powered advertising space. As a key member of the leadership team, you’ll drive the long-term product roadmap, uncover whitespace opportunities, and ensure our offerings remain differentiated, scalable, and customer-centric.
This role requires familiarity with AI, machine learning, or deep learning technologies, with a strong preference for experience in AI-based AdTech solutions or platforms. You’ll be responsible for scaling both our product offerings and our product management processes, ensuring operational excellence as we grow.
You’ll partner cross-functionally to align product direction with business goals and client needs, while also attracting, mentoring, and retaining top-tier product talent. A key component of this role will be fostering a team culture focused on growth, development, and innovation—empowering the product team to thrive in a fast-paced, growth-oriented environment.
This position will be located in New York City, NY with a hybrid work schedule of 3 days in the office (Mon/Tue/Wed) and 2 days remote optional (Thursday/Friday).
Core Responsibilities
Product Strategy & Market Vision
● Own and evolve Cognitiv’s product vision and multi-year roadmap, aligned with business objectives and industry trends
● Identify unmet market needs, gaps in existing offerings, and new opportunities to expand Cognitiv’s impact and reach
● Stay ahead of emerging technologies, competitive dynamics, and buyer behavior to influence strategic direction
● Champion innovation and creative problem-solving across the organization
● Serve as a strategic thought partner to the CEO and founders in scaling product-driven revenue and growth
Executive Leadership & Cross-Functional Influence
● Collaborate with executive stakeholders in Engineering, Sales, Marketing, and Client Success to ensure seamless product-market alignment
● Shape product narratives that resonate with both technical and commercial audiences
● Represent the product vision externally in strategic customer conversations, industry events, and partner briefings
● Bring clarity and strategic framing to internal and external discussions around the future of Cognitiv’s offerings
Product Roadmap Execution
● Guide product development efforts from concept through launch, ensuring efforts are prioritized for business impact and customer value
● Foster a strong feedback loop between customer needs and product planning, emphasizing continuous iteration
● Support the product team in translating strategic objectives into clear, actionable initiatives
● Ensure delivery teams are focused on the highest-leverage opportunities — without becoming mired in day-to-day execution
Go-To-Market & Client Impact
● Oversee launch strategies in close partnership with Marketing, Sales, and Client Success
● Define product positioning, messaging, and value proposition in alignment with customer pain points and market opportunity
● Establish and track KPIs that measure product adoption, business impact, and client satisfaction
Drive ongoing product optimization based on client feedback, competitive landscape, and usage data
Team Building & Leadership Development
● Build, mentor, and inspire a product team that combines strategic insight with execution excellence
● Cultivate a culture of curiosity, collaboration, and customer-first thinking
● Create clear paths for growth and development within the Product function
● Actively contribute to company-wide leadership and organizational development
Data Responsibility & Strategic Oversight
● Ensure product direction reflects data privacy regulations and responsible AI practices
● Partner with Engineering to inform risk mitigation strategies and compliance frameworks
Maintain a high-level understanding of evolving data regulations and their implications on product strategy
● Champion ethical product development and Cognitiv’s commitment to user trust
Requirements
● Bachelor’s degree in Computer Science, Engineering, or related field; advanced degree preferred
● 8+ years of product leadership experience, including 4+ years in a senior or executive role at a high-growth technology company
● Strong track record of owning product strategy and roadmap development, particularly in data-intensive or AI-powered environments
● Proven ability to identify market trends, define differentiated product visions, and deliver meaningful innovation
● Exceptional executive communication skills with the ability to inspire, align, and influence across technical and commercial functions
● Demonstrated success driving growth through user-centric, outcome-oriented product strategy
● Deep understanding of customer needs in complex B2B or B2B2C ecosystems
● High EQ and leadership presence; able to build trust and collaboration across all levels of the organization
● Strategic mindset with the ability to navigate ambiguity and drive clarity in fast-changing markets
● Strong leadership capabilities with experience building, scaling, and managing high-performing product teams (5+ team members preferred).
● Outstanding executive communication skills capable of clearly articulating complex product strategies and technical concepts to diverse stakeholders.
Preferred Qualifications
● Experience launching AI or AdTech products to enterprise clients or agency/brand ecosystems
● Familiarity with scaling global product offerings and leading go-to-market efforts
● Strong grasp of market dynamics in advertising, marketing technology, or adjacent spaces
● Passion for connecting customer insights with bold product bets
Salary
● $230,000-$250,000 Base Salary + Equity
Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to job-related knowledge, level of relevant experience, education and skills. Base salary is just one component of your total rewards package at Cognitiv. Employees are eligible for equity and various benefits.
Here are some of the many benefits that our employees receive:
● Medical, Dental and Vision coverage, including some plans that are 100% employer paid
● 12 weeks paid parental leave
● Career Ladders slated to advance your career
● Unlimited PTO
● Work-From-Anywhere August
● Equity at all levels
● Comprehensive onboarding program (Cognitiv University)
● Hybrid work model
● Daily Lunch On Us
● Health and Wellness Stipend
● Cell phone reimbursement
● Parking Expense (CA & WA Offices)
● 401(k) plan with employer match
● Employee Assistance Program
● Pre-tax commuter benefits
and MORE!
Cognitiv is an equal opportunity employer and prohibits discrimination and harassment of any kind. We are committed to ensuring equal employment opportunities for all employees and applicants, regardless of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other characteristic protected by federal, state, or local laws.
