Lead Campaign Strategist
New York City, NY
Corporate – Campaign Strategy /
Full-time /
Hybrid
Are you ready to revolutionize the advertising industry? At Cognitiv, we are not just another AdTech company—we are industry trailblazers redefining media buying with our Deep Learning Advertising Platform. Since 2015, we have harnessed the power of cutting-edge deep learning technology and data science to transform how brands connect with their customers. Our mission? To bring intelligence to advertising and deliver unparalleled precision, relevance, and impact at scale.
With our innovative platform, advertisers enjoy unprecedented flexibility—whether it is activating Dynamic Deals through their preferred DSP, leveraging our managed service DSP, or utilizing our industry-first ContextGPT product. As a part of Cognitiv, you will be at the forefront of AI-driven advertising solutions, driving change and achieving remarkable growth in a rapidly evolving industry.
Life At Cognitiv
Our solutions provide advertisers with more time and freedom to concentrate on what matters to them most, both professionally and personally. We carry this philosophy into our workplace, offering our employees more chances to grow, collaborate, and achieve their goals. At Cognitiv, you will get MORE:
- Festiv - Fun and positivity are integral to our work environment. From cross-departmental games to friendly competitions and unique events, we ensure a dynamic and enthusiastic culture.
- Responsiv - Making a difference for our clients is at the heart of what we do. To make this one of our superpowers, we strive to create a culture of open communication and continuous learning. You will work closely with clients and key company stakeholders, sharpening your communication skills in a supportive environment where your input and ideas are valued and integral to our success.
- Inclusiv - Diversity and inclusion are more than just words to us—they are principles we live by. We celebrate unique perspectives, ensuring everyone feels valued and respected.
- Inventiv - As industry pioneers, we continuously reinvent and reimagine solutions. Sharing our knowledge and expertise to educate and lead the market is part of our DNA. If you love questioning the status quo, pushing boundaries, and challenging conventional thinking, you will fit right in. We admire intellectual curiosity and encourage it at every turn.
- Transformativ - We invest in the continuous growth and development of our team members, celebrating their contributions and supporting their work-life balance and overall well-being. Our holistic training, onboarding programs, and professional growth and development initiatives ensure you have the resources to succeed.
- Collaborativ - We transcend geographical boundaries, seamlessly operating across two coasts. Our culture thrives on cross-departmental collaboration and a unified sense of purpose, making teamwork a cornerstone of our success.
We are looking for a Lead Campaign Strategist to oversee and optimize key campaigns to align with client objectives and our company's strategic vision. With a proven track record in media optimization and client-facing roles, you will lead end-to-end campaign management, collaborate closely with cross-functional teams, and deliver impactful insights to drive continuous improvement. If you thrive in a dynamic environment and excel in translating data into actionable strategies, we invite you to apply and be a part of our innovative team.
This position will be located in our New York City office with a hybrid work schedule of 3 days in office (Mon/Tue/Wed) and 2 days remote optional (Thursday/Friday).
Key Responsibilities:
Strategic Campaign Oversight & Approval:
● Provide strategic approval and oversight on all key campaigns, ensuring alignment with client goals and Cognitiv’s strategic vision.
● Review and confirm campaign prerequisites, deal setups, and ensure readiness for optimal campaign launch.
End-to-End Campaign Management & Accountability:
● Directly manage campaign setup, QA processes, coordination model training, ongoing optimizations, and campaign discrepancy troubleshooting.
● Collaborate closely with AdOps and Science teams, managing involvement to ensure efficient issue resolution and campaign performance excellence.
● Monitor pacing and campaign spend out; Finalize client billing stats and handle actualizations to maintain billing accuracy and transparency.
Client-Facing Strategic Leadership:
● Plan and participate in Quarterly Business Reviews (QBRs) alongside Sales and CSMs, articulating campaign performance, insights, and strategic recommendations.
● Deliver final campaign performance decks to clients, collaborating with Sales and CSMs to ensure messaging is strategic, impactful, and aligned with client objectives.
Continuous Improvement & Thought Leadership:
● Identify and implement process and tooling enhancements, driving scalability, accuracy, and efficiency across campaign operations.
● Mentor internal teams, developing best practices and sharing strategic insights, fostering a culture of continuous improvement.
Qualifications:
● 5+ years’ experience in strategic media optimization and campaign management roles at an agency, DSP, or Ad Network.
● Proven track record in client-facing roles, demonstrating strong communication skills and strategic consultation abilities.
● Deep expertise in programmatic trading across diverse campaign types and KPIs, with familiarity of DSP bidding algorithms.
● Exceptional analytical and quantitative capabilities, with a proven ability to translate complex data into clear, strategic insights.
● Strong problem-solving skills, meticulous attention to detail, and a proactive approach to troubleshooting and optimization.
● Demonstrated capability in aligning client goals with technical solutions, ensuring superior campaign performance and client satisfaction.
● Experience mentoring team members and building scalable campaign operations processes.
● Comfortable in a fast-paced, dynamic environment, effectively prioritizing and executing multiple strategic initiatives simultaneously.
Salary: $145,000-$165,000 Base Salary + Equity
Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to job-related knowledge, level of relevant experience, education and skills. Base salary is just one component of your total rewards package at Cognitiv. Employees are eligible for equity and various benefits.
Here are some of the many benefits that our employees receive:
● Medical, Dental and Vision coverage, including some plans that are 100% employer paid
● 12 weeks paid parental leave
● Career Ladders slated to advance your career
● Unlimited PTO
● Work-From-Anywhere August
● Equity at all levels
● Comprehensive onboarding program (Cognitiv University)
● Hybrid work model
● Daily Lunch On Us
● Health and Wellness Stipend
● Cell phone reimbursement
● Parking Expense (CA & WA Offices)
● 401(k) plan with employer match
● Employee Assistance Program
● Pre-tax commuter benefits
and MORE!
Cognitiv is an equal opportunity employer and prohibits discrimination and harassment of any kind. We are committed to ensuring equal employment opportunities for all employees and applicants, regardless of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other characteristic protected by federal, state, or local laws.
