Senior Content Marketer (L3)
Marketing – Growth Marketing /
CoinGecko is a global leader in tracking cryptocurrency data. Operating since 2014, CoinGecko has built the world's largest cryptocurrency data platform, tracking over 10,000 tokens across more than 400 exchanges, serving over 300 million page views in more than 100 countries. We are proud to have played a major part in mainstream awareness, adoption, and education of cryptocurrency globally.
We at CoinGecko believe that cryptocurrency and blockchain will define the future of finance, bringing greater financial and economic freedom around the world. In anticipation of that future, CoinGecko is building the foundation to scale cryptocurrency market data to serve billions.
What you will be doing:
• Drive Organic Growth through Content: You’ll edit and produce high-quality content pieces on the cryptocurrency industry with the primary objective of growing organic traffic. The type of content you produce must be comprehensive, unique, and simple to understand. To achieve your goals, you'll inherit a team of writers and will be expected to grow the team over time.
• Be an Excellent Storyteller: You'll need to understand CoinGecko’s product positioning in the cryptocurrency world and improve this. You'll also produce our editorial style guide and manage team cadences to ensure that users loves our content. To set the tone, we'd expect you to personally produce articles for critical and time sensitive topics.
• Manage Content Production: You'll recruit, coach and manage talented writers to consistently deliver high quality articles. Establish and improve our editorial process, and personally edit articles when needed.
• SEO Optimisation: Edit and optimize editorial content for SEO. Understand basic technical & off page requirements for SEO in order to set your work up for success. Partner with Product and Research when needed.
• Plugged-in: Stay up-to-date with the latest cryptocurrency trends and deeply understand the details of the topics we choose to produce. Be personally involved in the space as the details will be critical during the editorial process.
• You are an editor at heart with a passion for producing easy to understand articles and have 4+ years of experience in content marketing and/or SEO. Bonus if you're personally involved in cryptocurrency and/or financial markets.
• Impact-Driven and Persistent: You’re motivated by moving the needle meaningfully, especially during times when it requires persistence and courage.
• Resourceful: You have a proven ability to build from scratch. Ability and desire to operate resourcefully, independently and with urgency.
• Operational Excellence: You have a keen eye for detail and an exceptionally high bar for accuracy and quality. Similarly you hold people around you to that level of standard.
• Analytical: You have the ability to translate data into insights, and earn the respect of team members around you by translating insights into clearly defined plans.
• Strong opinions, Loosely held: Ability to articulate POV with clarity, humility, and a willingness to question one’s own assumptions / desire to constantly improve.
• People Leadership: Ability to lead with influence and build strong, productive relationships with various working styles and characteristics.Integrity and trustworthiness.
• Excellent written and verbal skills in English.
Some of the perks while at CoinGecko:
• Remote Work Flexibility: Work wherever you feel most productive.
• Flexible Working Hours: No 9-5 structure, work the hours you need to get your tasks done.
• Comprehensive Insurance Coverage: We provide life, medical, and critical illness insurance.
• Equity: You'll be entitled to virtual options, with terms and conditions.
• Transport Allowance: You will be given a monthly fixed allowance to ease the cost of travelling.
• Flexible Claim Allowance: You will be allocated a quarterly budget of RM1,800 / SGD1,200 to subsidise your meals and setup your work-from-home station.
• Learning Allowance: You will be allocated an annual budget of USD500 to help you continuously learn in the pursuit of your professional and personal development.
• Social Activity Allowance: Want to set a date to watch a movie or play futsal with your colleagues? Get it organised and we subsidize a portion of the cost.
CoinGecko is an equal employment opportunity employer. Qualified candidates are considered for employment without regard to race, religion, gender, gender identity, sexual orientation, national origin, age, military or veteran status, disability, or any other characteristic protected by applicable law.
Interested? Hit the apply button to get started on your application!