Marketing Manager (Thailand)
Bangkok, Thailand
Marketing – Growth /
Full-time Employee /
Hybrid
Join the Pioneer Crypto Brand in the Philippines!
Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.
Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.
What you will do
- Ideates, strategizes, plans and executes marketing campaigns and initiatives to drive user acquisition, adoption and increase CLTV of Coins users
- Manages social media, CRM, paid ads and community channels
- Conceptualizes and executes promos to grow user base and drive CLTV
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- Recommends optimization strategies to improve performance
- Analyzes customer behavior, user sentiments and competitor campaigns to inform marketing strategies
- Drives public relations initiatives to grow awareness and share of voice of Coins
- Liaises with compliance team to ensure that campaigns are align with SEC requirements
What we required from you
- Proven success in developing marketing plans and campaigns
- Experience with the relevant marketing channels and tools (digital, social media, and CRM among others)
- Excellent written and verbal communication skills in Thai and English
- Strong project management, multitasking, and decision-making skills
- Metrics-driven marketing mind with eye for creativity
- Knowledgeable in fintech, web3 and cryptocurrency
Join the Coins Team Now!
Meaningful Collaborations - The successful candidate will work cross-functionally with other relevant teams to carry out implementations that will improve and create an impact on customer experience.
Scalable Growth - Be part of a fast-growing organization with the vision to expand its territories outside APAC which will provide opportunities for career advancement.
A Space For Bright Ideas - Let your bright ideas be converted into meaningful changes! Coins culture welcomes new ideas backed up by data to create an impact.
