Social Media Specialist

Taguig, National Capital Region
Marketing – Growth /
Full-time Employee /
Hybrid
Join the Pioneer Crypto Brand in the Philippines!

Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.

Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.

Join the leading Crypto Brand in the Philippines!

Who we are

We are one of the oldest and largest crypto platforms in Southeast Asia offering exchange and wallet services to our users. Our product lineup also includes electronic payment service and e-wallet. Through our wallet, users can send money to anyone, pay for bills, shop online at over 100,000 merchants, receive money transfers from 200+ countries even without a bank account, and of course view and purchase cryptocurrencies.

What You Will Do

    • Develop and execute a comprehensive social media strategy with Senior Social Media Manager and/or Social Team to increase brand awareness, engagement, and community growth. 
    • Create, curate, and manage all published content (including Retweets or Reshares) relevant to our audience and aligned with our brand voice. 
    • Monitor and analyze social media metrics to measure the success of campaigns and identify areas for improvement. 
    • Engage with our community, respond to comments, messages, and interact with followers to foster a positive brand image. 
    • Stay updated with the latest trends, technologies, and developments in the crypto and Web3 space. 
    • Collaborate with the marketing and design teams to ensure cohesive brand messaging across all channels. 
    • Manage social media advertising campaigns, budgets, and performance metrics. 

What You’ll Need

    • Proven experience as a Social Media Specialist or similar role, preferably in the crypto or Web3 industry. In-depth knowledge of X/ Twitter and its dynamics. 
    • Strong understanding of the crypto and Web3 ecosystem, trends, and best practices. Excellent communication and interpersonal skills. 
    • Ability to multitask and manage multiple projects simultaneously. 
    • Analytical mindset with proficiency in social media analytics tools. 
    • Creative thinker with a passion for community engagement and brand storytelling. 
    • Bachelor's degree in Marketing, Communications, Business, or a related field is preferred.
Join the Coins Team Now!

Meaningful Collaborations - The successful candidate will work cross-functionally with other relevant teams to carry out implementations that will improve and create an impact on customer experience.

Scalable Growth - Be part of a fast-growing organization with the vision to expand its territories outside APAC which will provide opportunities for career advancement.

A Space For Bright Ideas - Let your bright ideas be converted into meaningful changes! Coins culture welcomes new ideas backed up by data to create an impact.