Search Engine Marketing Expert (SEO/SEM)
Shanghai, China
Marketing – Growth /
Full-time Employee /
Hybrid
Responsibilities
- Plan, develop and implement our SEO strategy to improve the overall marketing performance
- Work towards organic search optimization and ROI maximization
- Regularly perform thorough keywords research
- Identify key SEO KPIs
- Monitor redirects, click rate, bounce rate, and other KPIs
- Identify our users to better target identified users
- Identify problems and deficiency and implement solutions in a timely manner
- Suggest improvements for process and productivity optimization
- Work with web developers and marketing teams to properly implement SEO best practices
- Stay up to date with the latest SEO and digital marketing latest trends and best practices
Requirements
- 3 years of experience as Search Engine Marketing Specialist or similar role
- 3 years of experience with planning and implementing a successful SEO strategy
- Experienced in web analytics, marketing, and business development
- Experience with A/B testing and other testing metrics
- Knowledge of HTML, CSS, JavaScript
- Ability to analyze data and provide evidence-based recommendations
- Sense of ownership and pride in your performance and its impact on company’s success
- Solid crypto industry experience
