Marketing Program Manager

Remote, USA /
Sales & Marketing – Marketing /
Full-Time
Named by Rock Health as the Best Digital Health Company to Work For, Color is a leading healthcare technology company. Color is building and delivering technology-enabled healthcare to millions of people. Through partnerships with public and private partners including governments, employers and health systems, Color’s infrastructure and software enables large populations to receive essential healthcare services directly where they live or work. This includes testing and telehealth services for preventive health and infectious disease management.

Since March 2020, Color has mobilized to address the pandemic by leveraging its platform to scale COVID-19 testing programs around the country. Color’s platform is used by more than 100 major employers, universities and public health institutions, such as the City of San Francisco, the State of California and PerkinElmer, community-based efforts in Oakland, and others, to deliver critical health programs. For more information about Color and its response to COVID-19, visit www.color.com.

By investing in the technology that ensures easy and affordable access to healthcare, Color is creating the infrastructure that will serve us for decades to come. Apply to join Color and do some of the most important work of your career. If you are not sure that you're 100% qualified, but are up for the challenge - we want you to apply!

We are looking for a dynamic, creative, and resourceful marketer to develop and execute marketing programs targeting public-and private-sector audiences in the U.S. Your key objective is to drive leads and opportunities for our growing sales organization, using a broad range of paid, owned and earned marketing tactics. You will work collaboratively with internal stakeholders as well as top-tier agencies to support our continued record-setting growth.
This is a full time employment position and reports to the Head of Growth Marketing.

How You’ll Contribute:

    • Work closely with sales, marketing and customer success teams to develop a scalable strategy to meet marketing and sales KPIs
    • Plan, execute, and optimize integrated, multi-channel marketing programs, including advertising, email, social, web and landing pages, blogs and long form content, direct mail, webinars, content syndication and other tactics
    • Collaborate with a wide variety of internal stakeholders (product marketing, creative services, web, brand) and external agencies to drive the development of assets to support these plans
    • Manage the campaign development process and timeline to ensure on-time delivery and activation
    • Ensure that all deliverables meet corporate brand and legal guidelines as well as quality standards.
    • Measure and report on campaign performance, from awareness to revenue, using a range of tracking and reporting tools
    • Manage program budgets and vendor relationships
    • Collaborate with others in marketing, sales and customer success to identify and address areas for improvement in our strategy, processes and execution

Our Ideal Candidate Will Have:

    • 5+ years of experience running integrated B2B marketing campaigns, ideally for a tech company
    • Track record of delivering multi-channel campaigns that achieve or exceed goals
    • Outstanding written and verbal communication skills
    • Strong project management skills, and the ability to juggle multiple competing priorities
    • Bias for action, even with imperfect information or resources
    • Hands on experience with marketing tools used for campaign management and execution

Nice to Have:

    • Marketing experience in the healthcare technology or technology infrastructure sectors
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Color is an equal opportunity employer. In accordance with anti-discrimination law, it is the purpose of this policy to effectuate these principles and mandates. Color prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. Color conforms to the spirit as well as to the letter of all applicable laws and regulations.

COVID-19 Vaccination Requirement: Color requires anyone working onsite or visiting Color’s offices to confirm they are fully vaccinated against COVID-19 unless a medical or religious accommodation is timely requested and approved.  Please reach out if you have questions or concerns about this policy and how it may apply to your candidacy for a role with Color.