Head of Digital Marketing
New York
Marketing – Marketing /
Full-time /
Hybrid
About Conduktor
We build tools that truly unleash the power of Apache Kafka. Since getting started in 2020 we’ve been growing fast and we are already aiding thousands of developers to harness the power of their real-time data through supercharging productivity, driving efficiency, and accelerating project delivery. Now we are embarking on our next exciting chapter of growth. With hubs in London and New York, and teammates across the US, UK, France, and Ireland, we're scaling globally and looking for people passionate about our mission to join us.
This role is based in our midtown Manhattan office, with a hybrid schedule of in-office collaboration on Mondays, Wednesdays, and Thursdays.
About the role
We’re looking for a doer — someone who can design, execute, and optimize demand generation programs from start to finish. You’ll own campaign execution, ICP targeting, and conversion optimization. You’ll collaborate closely with our CEO, product, sales, and RevOps to ensure our marketing work drives measurable pipeline.
Our ICP is already defined — your job is to consistently target and engage those accounts with precision.
This is a high-ownership role: you won’t just make plans — you’ll make things happen.
What will you be doing?
- ICP & ABM Execution
- Consistently target only ICP accounts and personas in all campaigns.
- Design and execute account-based marketing programs that drive engagement and pipeline within ICP accounts.
- Campaign Execution
- Plan, launch, and optimize multi-channel campaigns (content, digital ads, webinars, outbound support).
- Work directly with sales & BDRs to align marketing and outbound processes.
- Content & Messaging
- Deliver content and campaigns that resonate with ICP personas (developers, engineering leaders, CTOs).
- Ensure all marketing efforts are tied directly to ICP pain points and buyer journey.
- Pipeline Conversion & Analytics
- Track MQL → SQL → Opportunity conversion, ensuring marketing contributes real pipeline.
- Own lead scoring, attribution models, and dashboards in collaboration with RevOps.
- AI & Digital Visibility
- Develop strategies to improve Conduktor’s visibility in AI-driven search (ChatGPT, Gemini, etc.), as well as SEO/SEM.
- Ensure our brand is discoverable across modern digital channels.
- Product Launches
- Drive GTM campaigns for new product launches, coordinating across product, sales, and marketing.
- Ensure launches are impactful, well-timed, and revenue-focused.
- Collaboration & Enablement
- Partner with sales and BDRs to refine outbound processes and cadences.
- Work closely with product marketing and RevOps to align on messaging, targeting, and attribution.
What experience are we looking for?
- 5–8 years of B2B SaaS marketing experience, with at least 3+ years in demand generation or digital marketing.
- Proven track record of owning campaigns end-to-end and driving measurable pipeline.
- Hands-on experience with ABM platforms (6sense, Demandbase, Clearbit) and marketing automation (HubSpot, Marketo, Pardot, etc.).
- Strong knowledge of CRM systems (HubSpot CRM) and attribution reporting.
- Experience building MQL → SQL conversion processes and aligning with BDR teams.
- Excellent project management skills — can drive multiple initiatives forward at once.
- Strong content instinct: can identify and deliver content that moves ICPs.
- Familiarity with AI search visibility (ChatGPT, Gemini, Perplexity) is a strong plus.
- Startup/scale-up experience preferred — comfortable wearing many hats and moving fast.
What Success Looks Like (First 12 Months)
- All campaigns and outbound efforts are laser-focused on ICP accounts.
- Multiple ABM campaigns launched and contributing pipeline.
- Conduktor’s share of visibility improved in AI search and digital channels.
- Marketing-to-sales handoff process improved with better conversion rates.
- Product launches executed successfully with measurable impact on adoption and revenue.
- A repeatable outbound + marketing playbook in place for BDRs.
Perks and benefits
- Stock options
- 25 days PTO + public holidays
- Top-tier private health insurance package
- Learning and development allowance
- Employee referral program
- ClassPass membership
- Company-wide events and team socials
- Our office is dog friendly!
Equal Opportunity Statement
Fostering an inclusive environment is vital to us, and we want to bring people on board who share our values. We admire those who love collaborating, strive to learn, and are excited by our mission. If you are interested in this role, we would love for you to apply!
Conduktor is an Equal Opportunity Employer. All applicants are considered without regard to race, ethnicity, national origin, religion, sex, gender identity, sexual orientation, age, mental or physical disability, marital status, protected veteran, or parental status.
