Principal Product Marketing Manager, Self-Serve Cloud

Mountain View, California /
Growth & Marketing – Product Marketing /
Dubbed an "open-source unicorn" by Forbes, Confluent is the fastest-growing enterprise subscription company our investors have ever seen. And how are we growing so fast? By pioneering a new technology category with an event streaming platform, which enables companies to leverage their data as a continually updating stream of events, not as static snapshots. This innovation has led Coatue Management, Altimeter Capital and Franklin Templeton to join earlier investors Sequoia Capital, Benchmark, and Index Ventures in the recent Series E financing of a combined $250 million at a $4.5B valuation. Our product has been adopted by Fortune 100 customers across all industries, and we’re being led by the best in the space—our founders were the original creators of Apache Kafka®. We’re looking for talented and amazing team players who want to accelerate our growth, while doing some of the best work of their careers. Join us as we build the next transformative technology platform!

About the team
Confluent Cloud PMM team is a key strategic function within Confluent that drives product positioning and messaging, develops and manages go-to-market strategy and execution, sets pricing and packaging for all aspects of Confluent Cloud and creates content, and programs that enable and accelerate sales, and drive category leadership

About the role
Confluent is looking for an experienced professional with a blend of strategy, pricing and GTM skills to fill a highly visible role for our Confluent Cloud team. The Principal PMM - Self Serve Cloud will be responsible for end to end success of the Confluent Cloud self-serve business. The role is a unique opportunity to develop cross-functional, and cross-product expertise in Self-Serve Strategy while getting exposure to a variety of high priority products and market expansion initiatives. The manager will collaborate with leaders in our marketing, sales  and product organizations to help craft new business models, define strategies for new offerings, optimize packaging & pricing for existing offers, and develop global processes to ensure successful execution of the bottom’s up self-serve model.

This is a great opportunity for a highly capable manager to get exposure to senior leaders within the company, and make an impact in a fast growing market on an extremely important initiative for the company. As a candidate for this role, you will have a proven track record of leading growth, product and GTM strategies in high-tech companies, specifically around self-serve and SaaS/Cloud business models. 


    • Responsible for driving and influencing self-serve signups, adoption and revenue through working with core functional groups across Digital, Growth, Product, BD etc
    • Partner with product leadership to identify/prioritize products & features to be packaged and priced in service of the self-serve business
    • Partner with the commercial sales team to drive upsell and revenue growth from self-serve customers with responsibility for designing strategies for key triggers of engagement, messaging, content, SDR involvement etc
    • Utilize multi-point market inputs to design adoption strategies across all our channels - marketplace, digital, BD, direct sales, etc 
    • Continually assess the effectiveness of our pricing and packaging policies to inform product and pricing strategy, reduce friction, and maximize self-serve adoption
    • Conduct deep qualitative and quantitative customer research to test strategy hypotheses on packaging & pricing
    • Thoroughly study and understand the Developer persona, needs, gaps and drivers of success and optimize GTM strategy to drive bottoms up adoption including product and feature usage patterns
    • Persuasively communicate your findings and recommendations to all levels of management through clear presentations and mastery of the qualitative factors that complement your analyses

What we’re looking for

    • 5+ years of experience in enterprise software (subscription and/or SaaS/Cloud) or other related fields; top-tier Management/Strategy Consulting or Product Management experience highly preferred; self-serve experience highly preferred 
    • MBA or equivalent experience (e.g., management consulting) and Bachelor’s Degree required; Computer science / engineering / technical undergrad degree highly preferred
    • Strong technical foundation and ability to pick up and understand product/tech concepts (e.g., engineering degree and/or product/engineering experience) 
    • Distinctive problem-solving, strategic and analytical capabilities (Excel required, SQL/R nice-to-have)
    • Ability to navigate a complex business environment and succeed in a fast-paced, dynamic, hyper growth environment with track record of building trusted relationships with senior stakeholders
    • Strong communications skills required – both verbal and written
    • Demonstrated record of working both independently and with a team to own cross-functional initiatives and exceed performance expectations & metrics
Come As You Are

At Confluent, equality is a core tenet of our culture. We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. The more diverse we are, the richer our community and the broader our impact.

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