Go-to-Market and Events Marketing Manager - SaaS / Technology
Lehi, UT / Reno, NV / San Diego, CA / Salt Lake City, UT / Phoenix, AZ / Orange County, CA / Las Vegas, NV / Texas
Sales & Marketing – Marketing /
Salaried /
Remote
B2B Marketing Manager, Professional Services and Technology
An Exceptional Marketing Role
Do you get excited about helping your ICP know and trust your brand so when they’re ready to buy, there’s no question about who they want to work with?
Do you like guiding a team of experts to use the most effective B2B marketing tactics?
Do you lovesharing powerful thought leadership that adds real value foryour audience?
Do you find clever solutions that deliver revenue and set your brand apart?
Do you work well remotely or in a hybrid situation?
Connor Group is looking for a talented marketer who excels at ownership, understands how software gets sold and implemented, knows B2B thought leadership and partnership marketing, and thrives in the details of making events and campaigns effective at driving revenue and brand preference.
This job is remote-friendly, and we have office locations, as well.
Meet Connor Group
Connor Group is a specialized finance, accounting, operations, and IT professional services firm. We work with fast-growing clients and technology partners. Clients include Tesla, Atlassian, Uber, Athletic Greens (AG1), Etsy, Duolingo, SeatGeek, Roku, and many others.
The team at Connor Group includes some of the most talented, experienced professionals in the industry. We focus on helpingcompanies with their most complex and significant matters, including expertly implemented digital solutions, IPO services, financial accounting and operations, transformation and compliance, and supporting mergers and acquisitions.
Leading technologies play a key role in our work. We use, and help our clients implement, generative AI, machine learning, and automation solutions.
Our culture delivers work-life balance for highly-motivated people.It’s a fulfilling experience for those who feel driven to do big things at work but still value their personal life.
Your Responsibilities and Opportunities
This role owns the management and execution of marketing and event campaigns in the Southwest region as well as technology partner marketing in support of Connor Group Digital Solutions. This includes a full spectrum of marketing tactics and requires a willingness to personally manage the details, actively partner with cross-functional teams, and provide key strategy input and expert marketing recommendations.
To succeed, you must be an excellent communicator and relationship-builder with external partners, subject matter experts, business development executives, and internal stakeholders.
Your Responsibilities and Opportunities
- Develop and execute marketing programs that align with the firm's strategy across industries, solutions, and service lines in your market(s).
- Lead the planning and execution of regional, and Saas/Technology partner conferences, webinars, and events, including researching venues, negotiating contracts, and managing promotional activities within budgets and deadlines.
- Address potential problems during marketing activities and campaigns with a sense of urgency.
- Maintain positive relationships with technology partners and internal partners, understanding the nuances of each relationship and aligning partners' products and services with our marketing activities.
- Track and report marketing metrics to the marketing team, partners, and leadership to support business goals.
- Generate high-quality MQLs and drive brand preference through various marketing automation activities such as email, social organic and paid advertising, web marketing, and events.
- Ensure MQL distribution and follow-up.
- Consult with SaaS/Technology partners and SMEs to develop and execute co-branded marketing content and promotion plans for lead generation in cooperation with client service teams and technology partners.
- Stay abreast of market trends to drive topics for speaking engagements, client webinars, roundtables, podcasts, whitepapers, and case studies.
- Collaborate on the creative production of marketing assets, including graphic design, video production, and web development from the initial concept to the finished product and promotion.
- Ensure quality control of speaking events for Directors, Partners, and webcast presenters.
- Create event invites, marketing emails, and landing pages through our marketing automation platform. Utilize segmentation, tracking links, and forms.
- Keep a working knowledge of the complex needs of simultaneous events, activities, and Connor Group offerings.
- Other duties as assigned.
Key Skills and Experience Required for the Role
- Exceptional interpersonal skills and flexibility to work effectively with people at all levels
- Ability to build consensus around ideas and plans
- Solid professional writing and verbal communication skills
- Bachelor's degree in marketing, Business Administration, Communications, or relevant field
- 5+ years of experience in professional services, SaaS, technology, and or/ finance marketing
- Previous SaaS B2B industry experience preferred but not required
- Proven track record managing and building relationships with SaaS/Technology ecosystem partners. Including executing co-branded events, webinars, and marketing materials
- Experience effectively running multiple events, campaigns, and projects simultaneously
- Experience owning marketing programs beyond the execution with full life-cycle project management: demand generation, sales enablement, partner enablement, content, analytics, lead management, etc.
- Proven track record of building successful partnerships with SaaS/Technology industry partners and internal stakeholders to craft programs that are metrics-driven in their approach
- Intermediate to advanced knowledge of MS Office (Excel, PowerPoint, etc.)
- Proficiency with HTML, Salesforce, and Pardot (Salesforce Marketing Cloud Account Engagement) preferred
- Master's degree in Marketing, Business Administration, Communications, or relevant field preferred
Work Location and Travel
- This job is remote with your choice to work in an office if you live near one.
- The work will be conducted primarily in the Pacific and Mountain time zones.
- Though not required, we’d love it if you’re close to one of our Western US offices in Lehi, UT or Reno, NV.
- Phoenix, Las Vegas, Orange County, San Diego, and Texas are also desirable locations.
- This job does involve infrequent travel (less than 10%)
Compelling Benefits and Incentives
- Complete healthcare benefits (medical, dental, vision, flexible spending, and wellness)
- Company-matched 401K
- Flexible Time Off (similar to unlimited)
- Parental and military leave
- One-on-one coaching and mentoring
- Solid tech stack including current and cutting-edge tools
- Access the Connor Group network, including the most exciting companies in the world
$90,000 - $100,000 a year
Connor Group is committed to celebrating the value of diversity in a globally connected business world. Our team culture is collaborative and encourages team members to take initiative. Our professionals are committed to excellence, growth, and integrity. By focusing on innovation, we continue to raise the bar on excellence and deliver greater value to our clients.
