Product Manager

Los Angeles, CA /
Product Management – Product Management - Policy Pilot /
Full Time
About Core Digital Media:
We’ve been crushing it in direct-response advertising for almost 20 years, using a combination of people, platforms, and data to turn ad impressions into high-quality customers for our clients. Now, we are looking to expand our reach and our offering to customers.

The Opportunity
Core Digital Media is looking for a Product Manager to help lead the charge into more customer-centric efforts. Understanding the right balance of high-level strategy and hands-on execution, the ideal candidate has extensive product and business strategy smarts; is capable of communicating technical topics in plain English; and is a practical advocate for the customer when building customer experiences.

The successful applicant will work collaboratively with a team of engineers, designers, data scientists, marketers, and business strategists to discover, define, and build new consumer-facing products, specifically in the insurance industry.

Responsibilities

    • Effectively defines market needs and maps these to product features within documentation
    • Communicate and coordinate with development team to establish understanding
    • Consistently articulate a clear product vision in the language of the client/customer
    • Negotiate and influence to achieve desired outcomes
    • Prioritize product features/milestones based on business value
    • Bring these to market through ownership of the product development process
    • Effectively present progress to management including performance metrics
    • Understand financial analysis and can develop financial projection, and can create effective business cases that support sound investment decisions. 
    • Responsible for meeting or exceeding budget targets.
    • Understands and continuously refreshes understanding of key industry trends and changes, makes use of experts, and effectively communicates product capabilities that address the industry context.

The Right Person

    • 3-5+ years in a product capacity working on consumer-facing products.
    • Above average written, verbal, and interpersonal communication skills.
    • Ability to analyze data to identify & solve problems as well as draw meaningful, business-relevant conclusions.
    • Detail-oriented, highly organized.
    • Exhibits empathy for team members and for customers.
    • Takes a team-first approach to everything.
    • Is able to accurately determine which product features are critical (MVP).
    • Can use software for reporting, spreadsheets, flow diagrams, process management, presentations, and web testing & optimization. 

An Even Better Person…

    • Demonstrates clear thinking regarding forecast drivers, forecast business impacts, and drives to accurate forecasts
    • Understands company strategic direction, how to use key strategy tools, how to apply strategic thinking to products, and can construct market strategies for products