Field Marketing Manager
Chicago, IL / Boston, MA / New York, NY
Internal Operations – Marketing /
Full-Time Employee /
Hybrid
From the beginning, our goal was to establish an advisory firm that stands apart from the rest – one that is grounded in our Core Values and dedicated to creating a positive experience not just for our clients, but for our people too. We firmly believe in the strength of collaboration, enthusiasm, generosity, and perseverance as the driving forces behind our success. With advisory solutions spanning accounting and risk, technology-enabled transformation, and transactions, we partner with our clients to solve today’s challenges and deliver present and future value.
Our commitment to our people has earned us numerous awards including Inc5000's Fastest Growing Companies and Glassdoor's Best Places to Work. Explore what our employees have to say about our unique culture by clicking here.
CrossCountry is seeking an experienced field marketing manager to design and execute multi-channel marketing programs for our markets across the US. In this role, you will work closely with the office leads, other local stakeholders, and the marketing team to build and implement robust, results-oriented market plans to increase brand awareness, engage and nurture target audiences, and generate demand. The ideal candidate is a self-motivated, strategic marketer who also enjoys working in the details and driving efforts through to completion.
What You'll Do:
- Develop and execute tailored multi-channel marketing plans for each of our markets in alignment with the firm’s overall marketing and communications strategy and market business priorities
- Build strong relationships with the practice leaders and teams and serve as a strategic business partner who proactively contributes creative ideas and marketing best practices
- Manage the strategy, planning, execution, measurement, and reporting of local marketing efforts, including campaigns, sponsorships, hosted events, and account-based tactics
- Lead the execution and tailoring of corporate marketing initiatives and campaigns in the markets
- Prepare local content for applicable marketing channels (e.g., social media, digital ads) and partner with the marketing team channel owners to implement
- Collaborate with leadership and other subject matter experts to develop location-specific messaging and materials where needed in alignment with corporate messaging and brand guidelines
- Facilitate monthly and ad-hoc planning discussions and check-ins with local leads and stakeholders
- Provide reporting on results by market and manage the market budgets
- Help oversee the marketing operations function, with a particular focus on the customer experience (e.g., web leads, customer/account insights)
- Assist with other corporate strategic marketing initiatives as bandwidth permits
What You'll Bring:
- Bachelor’s degree in Marketing (or related degree) from an accredited university
- 7+ years of experience in multi-channel B2B marketing planning and execution, including experience in field marketing, events, and campaign execution, and account-based marketing, preferably in the professional services industry
- Strong executive presence and ability to interact and communicate across a variety of stakeholder groups to drive results
- In-depth understanding of marketing channels and how to effectively leverage them in support of brand building and generating demand
- Ability to work independently and manage concurrent market plans and initiatives through effective project management and attention to detail
- Prior experience in the finance and accounting space preferred, as well as familiarity with marketing operations and systems, including HubSpot and Salesforce
- Confidence and enthusiasm to learn, contribute, and innovate as part of a growing team and firm
CrossCountry Consulting is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants regardless of their race, color, religion, age, sex, national origin, disability status, pregnancy, genetics, sexual orientation, protected veteran status, gender identity or expression or any other characteristic protected by federal, state, or local laws. We encourage and welcome candidates from diverse backgrounds to apply and will consider all applicants based on their qualifications, skills, and experience. We embrace and value our individual experiences, capabilities, talents, and perspectives by fostering and promoting a culture of diversity, equity, and inclusion.
