Product Marketing Manager, SPORT
Remote
Marketing /
Full-Time /
Remote
The Product Marketing Manager, SPORT (CrossFit Games & associated season) will be responsible for coordinating and executing a broad range of deliverables by working collaboratively with internal teams and external partners. You will manage initiatives from ideation through to launch, demonstrating both analytical acumen and creative skills. By building on the value proposition of CrossFit Sport, this key role will work cross-functionally to drive Open registrations and Games ticket sales, among other initiatives. This role will also drive awareness, consideration, and participation in CrossFit events in global and local markets.
RESPONSIBILITIES:
● Strategic Planning:
○ Drive the execution of go-to-market strategies for CrossFit Sport to build interest and participation in CrossFit-hosted events, as well as licensed events that align with CrossFit’s growth strategy
● Campaign Development and Execution:
○ Help create and execute integrated marketing campaigns to support CrossFit Sport growth and maximize customer acquisition and retention
○ Work closely with the Director, Publishing to identify critical traffic drivers (onsite, email, social) and understand how best to measure, track, and optimize for success
○ Help create and execute on programs to actively engage the community of past and current course participants with the goal of encouraging enrollment in upcoming Sport events
○ Balance multiple projects simultaneously without dropping the ball or missing deadlines
● Cross-Functional Collaboration:
○ Collaborate with internal teams, including sales, product development, and creative, to ensure alignment in messaging and execution across all marketing channels.
○ Foster strong relationships with external partners, agencies, and influencers to maximize collaboration opportunities.
● Market Research and Analysis:
○ Stay abreast of industry trends, competitor activities, and emerging opportunities in the sports marketing landscape.
○ Conduct market research to identify new trends and consumer insights that can inform marketing strategies.
○ Track and analyze campaign performance against KPIs, adjusting strategies as needed to achieve objectives.
KNOWLEDGE, AND SKILL:
● Strong project management skills, with the ability to prioritize tasks and manage multiple initiatives in a dynamic organization
● Excellent interpersonal skills, with the ability to recognize the importance of personal growth and giving/receiving candid feedback
● Strong interest in keeping up with advancements and understanding the complex intersection of fitness, community, and technology
● Passion for working in high-growth environments
● The discipline, flexibility, and self-starter mentality required to work as part of a high-performing, distributed team
EDUCATION/EXPERIENCE:
● 5+ years experience working on marketing programs, campaigns, and events
● Experience with multi-channel marketing strategies and plans and executing large-scale events, ideally across multiple markets
WHAT WE OFFER:
● Rich Medical, Dental, and Vision plans
● Discretionary Paid Time Off – empowering you to unplug whenever and however you need to
● Flexible spending account and 401(k) with employer matching - vested on day one
● CrossFit Gym Membership Reimbursement
● CrossFit Courses Benefit
● Partnership Perks
CrossFit is a proud equal employment opportunity employer. We seek to recruit, develop, and retain qualified applicants from a variety of backgrounds, skills, and perspectives. All qualified applicants will receive consideration for employment without regard to race, color, sex, religion, national origin, age, pregnancy, sexual orientation, gender identity, gender expression, past or present military service, disability, genetic information, or any other basis protected by applicable federal, state, or local laws.
