Content Marketing Manager (B2B)

San Francisco, CA
Content Marketing Manager (B2B)
Crunchbase is the leading destination where you can discover innovative companies, connect with the people behind them, and uncover new opportunities. Our mission is to democratize the way innovators connect to opportunities, and over 50 million professionals—including entrepreneurs, investors, market researchers, and sales people—trust Crunchbase to inform their business decisions. Companies all over the world rely on Crunchbase to power their applications, making over one billion API calls on our platform each year.

The Crunchbase B2B Content Marketing Manager will be responsible for creating the content strategy and creating the content that attracts Crunchbase Enterprise prospects to our properties. Reporting to the Director of Digital Marketing, this person will work closely with the paid, email marketing, product marketing, and sales teams to tell a story that resonates with prospective customers.

Marketing at Crunchbase
The Crunchbase Marketing team plays a role in all parts of the user journey, from brand awareness through user retention. We are performance-driven, creative storytellers, always thinking about how we can better connect with our customers while driving value for the business.

As a Crunchbase B2B Content Marketing Manager, you will:
• Build B2B content strategy, write content, produce webinars, manage outsourced content development to drive demand generation
• Map content to buyer journeys to identify content gaps and work with key stakeholders to create content that converts
• Own organic traffic and lead gen targets to contribute to pipeline revenue
• Act as central resource for product marketing and product management team for B2B content that drives interest
• Plan and create white papers, webinars, infographics, blogs, videos, etc., to engage the target audience; introduce new types of content that can help us attract leads
• Help create custom landing pages for the paid marketing team that close prospects
• Partner with the social, paid, and email marketing team to get your content into the right prospects hands; collaborate with brand design team to ensure content reflects our brand

• Bachelor’s degree
• 4+ yrs content experience, preferably with B2B SaaS
• Excellent storyteller and writer with perfect copy-editing skills
• Proven track record using content marketing to generate leads
• Positive attitude and a great sense of humor
• Experience tracking performance with Salesforce and Google Analytics
• Experience with CMS and automation tools including WordPress and Marketo
• Experience with Adobe Creative suite a plus

What Crunchbase offers
• Competitive salary and equity
• A team of creative, transparent entrepreneurs driven to accomplish our mission
• Daily catered lunches
• Fitness reimbursement (to work off the catered lunches)
• Unlimited Paid Time Off (PTO) -- we don't track vacation days
• Incredible medical, vision and dental benefits for our employees and their families
• 10 weeks fully paid parental leave for all new parents
• 401(k) and Roth plans, and free annual financial adviser check-in
• Free One Medical Group membership for employees and their families
• Commuter benefits program
• Free Lyft rides anywhere in the Bay Area after late nights at the office
• Prime location in the Financial District of SF, just steps from Bart and Muni stops
• Company and team offsites, retreats, events and happy hours

Crunchbase does not discriminate on the basis of race, creed, color, ethnicity, national origin, religion, sex, sexual orientation, gender expression, age, height, weight, veteran status, military obligations, or marital status. Every day our team is honored to work with entrepreneurs and innovators from every corner of the globe, and we aim to build a team that reflects the diversity of our customers. Each individual at Crunchbase brings their own perspectives, work experiences, lifestyles, and cultures with them, and we believe that a more diverse team creates more innovative products, provides a better service to its customers, and helps us all grow and learn as individuals.