Demand Generation Manager (B2B

San Francisco, CA
Marketing
Full-time
Demand Generation Manager (B2B)
Crunchbase is the leading destination where you can discover innovative companies, connect with the people behind them, and uncover new opportunities. Our mission is to democratize the way innovators connect to opportunities, and over 50 million professionals—including entrepreneurs, investors, market researchers, and sales people—trust Crunchbase to inform their business decisions. Companies all over the world rely on Crunchbase to power their applications, making over one billion API calls on our platform each year.

The Demand Generation Marketing Manager is responsible for generating pipeline for the Crunchbase Enterprise Sales team. This person will help generate awareness and interest in Crunchbase’s B2B and enterprise products. You will manage the strategy, execution and optimization of digital demand generation via paid search, display advertising, paid social marketing, and email. You’ll also partner closely with the B2B content marketing manager to ensure that inbound efforts are complimentary. You will work closely with the sales team to understand how your leads are performing throughout the funnel, and how you can optimize your acquisition efforts.

Marketing at Crunchbase
The Crunchbase Marketing team is responsible for both product and corporate marketing initiatives, including lead generation, creating extraordinary content, and driving engagement with our community of users.

As Crunchbase’s B2B Demand Generation Manager, you will:
•  Build a strategy for how you will generate lead pipeline to support our overall sales ARR goals including paid, email, and ABM plans
•  Understand target audiences
•  Create outbound demand generation programs using email and paid channels like SEM, display, and paid social
•  Have a spirit of experimentation, A/B testing new tactics and finding new ways to drive pipeline and greater efficiency in both online and offline activities
•  Partner closely with the B2B content marketing manager to find partnership opportunities with inbound demand generation campaigns
•  Produce compelling copy and collateral for landing pages, email and ads
•  Carry lead generation targets and report on progress against those targets on a weekly, monthly, and quarterly basis
•  Optimize and understand the performance of paid channels
•  Manage agencies as needed for advertising and content creation
•  Manage demand generation budget
•  Partner closely with B2B Operations Specialist to ensure reporting and tracking are in place and ensuring new leads are properly uploaded, routed, and actioned

Knowledge, Skills and Abilities
•  Bachelor’s Degree in Marketing, Advertising, Communications or related field preferred
•  5+ years of experience in B2B demand generation marketing with lead generation quotas
•  Must have experience managing paid demand gen campaigns including all related tools such as Facebook advertising, Quantcast, and LinkedIn Ads
•  Experience with email marketing and familiarity with ESPs like Marketo or Responsys
•  Experience managing third-party vendors/agencies
•  Strong analytical skills and A/B testing experimentation experience
•  Experience with automation and CRM tools like Salesforce, Marketo, and Google Analytics
•  Excellent partnering skills, and experience working with senior sales leadership

What Crunchbase offers
•  Competitive salary and equity
•  A team of creative, transparent entrepreneurs driven to accomplish our mission
•  Daily catered lunches and plenty of snacks
•  Fitness reimbursement (to work off the catered lunches)
•  Unlimited Paid Time Off (PTO) -- we don't track vacation days
•  Incredible medical, vision and dental benefits for employees and their families
•  401(k) and Roth plans, and free annual financial adviser check-in
•  Free One Medical Group membership for employees and their families
•  Monthly commuting stipend
•  Free Lyft rides anywhere in the Bay Area after late nights at the office
•  Prime location in the Financial District of SF, near BART and Muni stops
•  Company and team offsites, retreats, events and happy hours

Crunchbase does not discriminate on the basis of race, creed, color, ethnicity, national origin, religion, sex, sexual orientation, gender expression, age, height, weight, veteran status, military obligations, or marital status. Every day our team is honored to work with entrepreneurs and innovators from every corner of the globe, and we aim to build a team that reflects the diversity of our customers. Each individual at Crunchbase brings their own perspectives, work experiences, lifestyles, and cultures with them, and we believe that a more diverse team creates more innovative products, provides a better service to its customers, and helps us all grow and learn as individuals.