ASO & GTM Lead (Go-To-Market)

Hong Kong, Hong Kong SAR
Marketing – Growth /
Hybrid
We are seeking a dynamic and experienced ASO & GTM Lead to spearhead our go-to-market strategies and optimize app store presence for maximum user acquisition. The ideal candidate will possess a strong background in user acquisition, localization strategies, and app store optimization techniques. This role requires a deep understanding of both organic and non-organic digital marketing channels to effectively launch and scale our apps in global markets.

Responsibilities


    • ASO (App Store Optimisation) Strategy Development:
    • Develop and execute comprehensive ASO strategies to improve app visibility and ranking globally.
    • Conduct keyword research, competitor analysis, and market trends to optimize app metadata and enhance search discoverability.
    • Implement localization strategies to tailor app content for different markets and languages, driving increased engagement and downloads.

    • GTM Planning and Execution:
    • Lead go-to-market planning and execution for new app launches in various markets.
    • Collaborate with local teams and agencies to develop targeted marketing content and campaigns.
    • Utilize both organic and non-organic marketing channels to drive user acquisition and increase app downloads.

    • User Acquisition Optimization:
    • Implement landing page optimization strategies to enhance user acquisition conversion rates.
    • Analyze app store data and user feedback to iterate and improve user acquisition strategies continually.
    • Work closely with internal teams and external partners to identify opportunities for user acquisition growth and expansion.

    • Performance Monitoring and Reporting:
    • Track and analyze key performance metrics related to ASO and user acquisition efforts.
    • Generate regular reports to assess the effectiveness of strategies and recommend optimizations.
    • Stay updated on industry trends and best practices to maintain a competitive edge in the market.

Requirements

    • Bachelor's degree in Marketing, Business Administration, or related field.
    • 5-10 years of experience in user acquisition, digital marketing, or app marketing roles.
    • Proven track record of improving app rankings and driving user acquisition through ASO strategies.
    • Experience in localization strategies and optimizing app content for global markets.
    • Strong understanding of both organic and non-organic digital marketing channels, including SEO, SEM, social media, and influencer marketing.
    • Excellent analytical skills with the ability to interpret data and make data-driven decisions.
    • Experience working cross-functionally with internal teams and external agencies.
    • Exceptional communication and project management skills.
    • Creative thinking and problem-solving abilities.
    • Hands-on leadership.
#Hybrid
#LI-MK1

Life @ Crypto.com
 
Empowered to think big. Try new opportunities while working with a talented, ambitious and supportive team.
Transformational and proactive working environment. Elevate employees to find thoughtful and innovative solutions.
Growth from within. We help to develop new skill-sets that would impact the shaping of your personal and professional growth.
Work Culture. Our colleagues are some of the best in the industry; we are all here to help and support one another.
One cohesive team. Engage stakeholders to achieve our ultimate goal - Cryptocurrency in every wallet. 
 
 
Are you ready to kickstart your future with us? 
 
Benefits
 
Competitive salary 
Medical insurance package with extended coverage to dependents 
Attractive annual leave entitlement including: birthday, work anniversary
Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up
Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.  
Work Perks: crypto.com visa card provided upon joining 
 
Our Crypto.com benefits packages vary depending on region requirements, you can learn more from our talent acquisition team.
 
About Crypto.com:
 
Founded in 2016, Crypto.com serves more than 80 million customers and is the world's fastest growing global cryptocurrency platform. Our vision is simple: Cryptocurrency in Every Wallet™. Built on a foundation of security, privacy, and compliance, Crypto.com is committed to accelerating the adoption of cryptocurrency through innovation and empowering the next generation of builders, creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem.
 
Learn more at https://crypto.com
 
Crypto.com is an equal opportunities employer and we are committed to creating an environment where opportunities are presented to everyone in a fair and transparent way. Crypto.com values diversity and inclusion, seeking candidates with a variety of backgrounds, perspectives, and skills that complement and strengthen our team.
 
Personal data provided by applicants will be used for recruitment purposes only.