Senior CRM Specialist (Trading)

Taipei, Taiwan
Marketing – Growth /
Full-time /
Hybrid
Crypto.com is seeking a Senior CRM Specialist (App Trading Focus) to support the execution of cross-channel communications for our up-and-coming e-commerce platform. Key functions will include driving platform transaction, engagement, and usage metrics, via channels including but not limited to push notifications, email, and in-browser messages.
You will join a growing team of professionals driving transaction engagement at Crypto.com, and work closely with in-house marketing, product, and creative teams. The new (Senior) CRM Specialist must demonstrate a strong understanding of our product, identify and address consumer touchpoints and pain points in well-researched manners, and craft messages and campaigns to engage both cryptocurrency enthusiasts and newbies.

Responsibilities

    • Propose, design, and launch CRM campaigns and workflows in collaboration with Product, User Acquisition, Marketing, and Tech teams
    • Drive platform transaction, engagement, and usage metrics for the Crypto.com products and services (e.g. daily transacting customers, repeated transactions)
    • Utilize APIs, AI tools and advanced segmentation to create more sophisticated campaigns, mapping user journeys and optimizing funnel conversion.
    • Support analysis and enhancement of CRM campaigns
    • Execute A/B tests and own analysis of results to ensure maximum impact and effectiveness
    • Develop innovative automation solutions to streamline regular tasks in the CRM platform, elevating efficiency and improving overall user experience by sending timely and targeted messages
    • Pulling reports from the CRM platform into data visualization tools for in-depth business performance analysis, enabling the formulation of strategic optimization plans.
    • Meeting with other stakeholders and teams to analyse industry trends and tailor CRM campaigns to meet business objectives
    • Assess and plan data points to integrate with CRM platform

Requirements

    • BA/BS degree in Marketing, Business Administration, Mathematics, Statistics, Information System, Computer Science, Business Analytics, Data Science or relevant field
    • Minimum of 3 years experience in e-commerce business
    • Expertise and proven experience in CRM software (e.g. Braze, Hubspot, Salesforce, Marketo)
    • Experience with API integration will be a plusA strong eye for detail and precision
    • Quick-thinking to respond to ever-changing and volatile market conditions
    • Self-directed learning attitude and strong sense of ownership
    • Ability to integrate CRM platform with internal data visualization platforms and customer data platforms (CDPs)
    • Strong experience with Google Analytics and Google Tag Manager, including analytics, tag implementation, conversion tracking
    • Excellent skills in MS Office suite of programmes
    • Excellent command of English, both written and verbally
    • Proficiency in building email templates via HTML Proficiency in SQL or Python and other programming languages
    • Experience in copywriting and/or design Strong understanding of cryptocurrency/blockchain industries including non-fungible tokens
#Li-Mk1
#Hybrid

Life @ Crypto.com
 
Empowered to think big. Try new opportunities while working with a talented, ambitious and supportive team.
Transformational and proactive working environment. Elevate employees to find thoughtful and innovative solutions.
Growth from within. We help to develop new skill-sets that would impact the shaping of your personal and professional growth.
Work Culture. Our colleagues are some of the best in the industry; we are all here to help and support one another.
One cohesive team. Engage stakeholders to achieve our ultimate goal - Cryptocurrency in every wallet. 
 
 
Are you ready to kickstart your future with us? 
 
Benefits
 
Competitive salary 
Medical insurance package with extended coverage to dependents 
Attractive annual leave entitlement including: birthday, work anniversary
Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up
Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.  
Work Perks: crypto.com visa card provided upon joining 
 
Our Crypto.com benefits packages vary depending on region requirements, you can learn more from our talent acquisition team.
 
About Crypto.com:
 
Founded in 2016, Crypto.com serves more than 80 million customers and is the world's fastest growing global cryptocurrency platform. Our vision is simple: Cryptocurrency in Every Wallet™. Built on a foundation of security, privacy, and compliance, Crypto.com is committed to accelerating the adoption of cryptocurrency through innovation and empowering the next generation of builders, creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem.
 
Learn more at https://crypto.com
 
Crypto.com is an equal opportunities employer and we are committed to creating an environment where opportunities are presented to everyone in a fair and transparent way. Crypto.com values diversity and inclusion, seeking candidates with a variety of backgrounds, perspectives, and skills that complement and strengthen our team.
 
Personal data provided by applicants will be used for recruitment purposes only.