Copywriter
Singapore, Singapore
Marketing – Growth /
Hybrid
Responsibilities
- Creating innovative and compelling content for various digital platforms, including social media, websites, video, email, and in-app content.
- Understanding of content writing for various ad channels, such as Twitter, Instagram, TikTok, Google, etc.
- Working with the Growth team, including Acquisition, CRM, and Data Analytic teams, to create effective copywriting solutions.
- Conducting research and conceptualizing ideas to develop engaging messages for the target audience.
- Creating personalized, segmented messaging for different customer groups, highlighting the significance of targeting specific customer segments and lifecycle stages with relevant content to boost engagement and conversions.
- Writing content in various formats, including push notifications, pop-up messages, emails, and other essential CRM channels.
- Adapting and refining existing content for different purposes.
- Setting the tone and driving creativity, ensuring excellence in collaboration with the Project Manager and Creative team.
- Staying up-to-date with trending topics and news to identify content opportunities.
- Gathering input and validating content with internal teams.
- Ensuring consistency and quality across all written materials.
- Utilizing AI tools to develop compelling visuals and content.
Requirements
- At least 3 years of fin-tech / blockchain content writing experience.
- Exceptional ability to through impactful writing.
- Proven Experience: Demonstrated experience as a Copywriter with a strong portfolio showcasing work in the crypto industry, product descriptions, CRM content, and advertising campaigns.
- Crypto Knowledge: In-depth understanding of the crypto landscape, including knowledge of cryptocurrencies, blockchain technology, industry trends, and the target audience's interests and preferences.
- Creative Writing Skills: Exceptional ability to craft engaging and persuasive copy for various purposes, such as product descriptions, CRM communications, and ad
#Hybrid
#LI-MK1
Life @ Crypto.com
Empowered to think big. Try new opportunities while working with a talented, ambitious and supportive team.
Transformational and proactive working environment. Elevate employees to find thoughtful and innovative solutions.
Growth from within. We help to develop new skill-sets that would impact the shaping of your personal and professional growth.
Work Culture. Our colleagues are some of the best in the industry; we are all here to help and support one another.
One cohesive team. Engage stakeholders to achieve our ultimate goal - Cryptocurrency in every wallet.
Are you ready to kickstart your future with us?
Benefits
Competitive salary
Medical insurance package with extended coverage to dependents
Attractive annual leave entitlement including: birthday, work anniversary
Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up
Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.
Our Crypto.com benefits packages vary depending on region requirements, you can learn more from our talent acquisition team.
About Crypto.com:
Founded in 2016, Crypto.com serves more than 80 million customers and is the world's fastest growing global cryptocurrency platform. Our vision is simple: Cryptocurrency in Every Wallet™. Built on a foundation of security, privacy, and compliance, Crypto.com is committed to accelerating the adoption of cryptocurrency through innovation and empowering the next generation of builders, creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem.
Crypto.com is an equal opportunities employer and we are committed to creating an environment where opportunities are presented to everyone in a fair and transparent way. Crypto.com values diversity and inclusion, seeking candidates with a variety of backgrounds, perspectives, and skills that complement and strengthen our team.
Personal data provided by applicants will be used for recruitment purposes only.
