Senior CRM Specialist (Trading)

Tokyo, Japan
Marketing – Growth /
Full-time /
Hybrid is seeking a Senior CRM Specialist (App Trading Focus) to support the execution of cross-channel communications for our up-and-coming e-commerce platform. Key functions will include driving platform transaction, engagement, and usage metrics, via channels including but not limited to push notifications, email, and in-browser messages.
You will join a growing team of professionals driving transaction engagement at, and work closely with in-house marketing, product, and creative teams. The new (Senior) CRM Specialist must demonstrate a strong understanding of our product, identify and address consumer touchpoints and pain points in well-researched manners, and craft messages and campaigns to engage both cryptocurrency enthusiasts and newbies.


    • Propose, design, and launch CRM campaigns and workflows in collaboration with Product, User Acquisition, Marketing, and Tech teams
    • Drive platform transaction, engagement, and usage metrics for the products and services (e.g. daily transacting customers, repeated transactions)
    • Utilize APIs, AI tools and advanced segmentation to create more sophisticated campaigns, mapping user journeys and optimizing funnel conversion.
    • Support analysis and enhancement of CRM campaigns
    • Execute A/B tests and own analysis of results to ensure maximum impact and effectiveness
    • Develop innovative automation solutions to streamline regular tasks in the CRM platform, elevating efficiency and improving overall user experience by sending timely and targeted messages
    • Pulling reports from the CRM platform into data visualization tools for in-depth business performance analysis, enabling the formulation of strategic optimization plans.
    • Meeting with other stakeholders and teams to analyse industry trends and tailor CRM campaigns to meet business objectives
    • Assess and plan data points to integrate with CRM platform


    • BA/BS degree in Marketing, Business Administration, Mathematics, Statistics, Information System, Computer Science, Business Analytics, Data Science or relevant field
    • Minimum of 3 years experience in e-commerce business
    • Expertise and proven experience in CRM software (e.g. Braze, Hubspot, Salesforce, Marketo)
    • Experience with API integration will be a plusA strong eye for detail and precision
    • Quick-thinking to respond to ever-changing and volatile market conditions
    • Self-directed learning attitude and strong sense of ownership
    • Ability to integrate CRM platform with internal data visualization platforms and customer data platforms (CDPs)
    • Strong experience with -Google Analytics and Google Tag Manager, including analytics, tag implementation, conversion tracking
    • Excellent skills in MS Office suite of programs
    • Excellent command of English, both written and verbally
    • Proficiency in building email templates via HTML Proficiency in SQL or Python and other programming languages
    • Experience in copywriting and/or design Strong understanding of cryptocurrency/blockchain industries including non-fungible tokens

Life @
Empowered to think big. Try new opportunities while working with a talented, ambitious and supportive team.
Transformational and proactive working environment. Elevate employees to find thoughtful and innovative solutions.
Growth from within. We help to develop new skill-sets that would impact the shaping of your personal and professional growth.
Work Culture. Our colleagues are some of the best in the industry; we are all here to help and support one another.
One cohesive team. Engage stakeholders to achieve our ultimate goal - Cryptocurrency in every wallet. 
Are you ready to kickstart your future with us? 
Competitive salary 
Medical insurance package with extended coverage to dependents 
Attractive annual leave entitlement including: birthday, work anniversary
Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up
Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.  
Work Perks: visa card provided upon joining 
Our benefits packages vary depending on region requirements, you can learn more from our talent acquisition team.
Founded in 2016, serves more than 80 million customers and is the world's fastest growing global cryptocurrency platform. Our vision is simple: Cryptocurrency in Every Wallet™. Built on a foundation of security, privacy, and compliance, is committed to accelerating the adoption of cryptocurrency through innovation and empowering the next generation of builders, creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem.
Learn more at is an equal opportunities employer and we are committed to creating an environment where opportunities are presented to everyone in a fair and transparent way. values diversity and inclusion, seeking candidates with a variety of backgrounds, perspectives, and skills that complement and strengthen our team.
Personal data provided by applicants will be used for recruitment purposes only.