Senior/Content Specialist
Singapore, Singapore
Marketing – Brand Marketing /
Full-time /
Hybrid
About the Role:
We seek a highly motivated, passionate individual to join our Global Brand Studio as a Senior / Content Specialist. As part of the team, you'll have the exciting opportunity to develop, maintain the brand's voice, and contribute to the growth of one of the world's most rapidly expanding brands. This individual will support Crypto.com’s Marketing and other teams, responsible for creating and maintaining the copy and content standards across various touchpoints.
Responsibilities:
- You are a writer first and foremost. You need to create conversion-oriented copy for various Crypto.com teams, including Product Marketing, Product and Research. You also need to conceive and execute new concepts to achieve brand and business objectives and drive the company development through copy and content
- Proofread and edit cross-company assets to ensure consistency with the Style Guide
- Assist in ideation, research, and other aspects of the content creation process to produce effective and compelling communications that connect with users
- Implement and refine current brand guidelines to ensure readability, consistency in style, and adherence to the company’s language and tone of voice
- Use data to optimise copy for branding, marketing, CRM and different types of advertisements.
- Support ad hoc writing-related projects and tasks as needed
- Copy deliverables include but are not limited to campaign, blog posts, social media posts, research reports, emails, newsletters, whitepapers, advertisements (digital and offline), Crypto.com websites, mobile and web products screens, push notifications, onboarding and help materials
Requirements:
- BA/BS degree in English, Journalism, Technical Writing, Communications, or a related discipline
- 2 or more years of experience in a creative, brand, product, or content writing role with proven success in translating brand messages into effective communications
- A portfolio with diverse writing samples demonstrating an aptitude for producing clear, original, and impactful copy across a full range of creative formats (i.e., digital, print, web, mobile, social, etc.)
- Exceptional command of English with an unwavering eye for detail, language, and flow
- Experience in data analytics is an advantage
- Knowledge of SEO, content creation, and marketing writing
- Experience in cryptocurrency and Web3 will be a considerable advantage
Key Competencies:
- A strong understanding of crypto culture
- Uses our products and is familiar with competing products.
- A fast learner with a “get things done” attitude
- Self-motivated and proactive, able to work independently and as part of a team.
- Passionate about producing outstanding content and user experiences
- Creative with an adaptable writing style
- Ability to quickly interpret copywriting briefs and grasp project requirements
- Resourceful when it comes to problem-solving
- Comfortable with handling several projects at once and working independently under tight deadlines
- Great interpersonal skills and a team player
- Pro-active with an eagerness to learn
#LI-RL3
#LI-MidSenior
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