Senior CRM Specialist (Trading)
Hong Kong, Hong Kong SAR
Marketing – Growth /
Hybrid
About the Role
Crypto.com is seeking a Senior CRM Specialist (App Trading Focus) to support the execution of cross-channel communications for our up-and-coming e-commerce platform. Key functions will include driving platform transaction, engagement, and usage metrics, via channels including but not limited to push notifications, email, and in-browser messages.
You will join a growing team of professionals driving transaction engagement at Crypto.com, and work closely with in-house marketing, product, and creative teams. The new (Senior) CRM Specialist must demonstrate a strong understanding of our product, identify and address consumer touchpoints and pain points in well-researched manners, and craft messages and campaigns to engage both cryptocurrency enthusiasts and newbies.
Responsibilities:
-Propose, design, and launch CRM campaigns and workflows in collaboration with Product, User Acquisition, Marketing, and Tech teams
-Drive platform transaction, engagement, and usage metrics for the Crypto.com products and services (e.g. daily transacting customers, repeated transactions)
-Utilize APIs, AI tools and advanced segmentation to create more sophisticated campaigns, mapping user journeys and optimizing funnel conversion.
-Support analysis and enhancement of CRM campaigns
-Execute A/B tests and own analysis of results to ensure maximum impact and effectiveness
-Develop innovative automation solutions to streamline regular tasks in the CRM platform, elevating efficiency and improving overall user experience by sending timely and targeted messages
-Pulling reports from the CRM platform into data visualization tools for in-depth business performance analysis, enabling the formulation of strategic optimization plans.
-Meeting with other stakeholders and teams to analyse industry trends and tailor CRM campaigns to meet business objectives
-Assess and plan data points to integrate with CRM platform
Requirements:
-BA/BS degree in Marketing, Business Administration, Mathematics, Statistics, Information System, Computer Science, Business -Analytics, Data Science or relevant field
-Minimum of 3 years experience in e-commerce business
-Expertise and proven experience in CRM software (e.g. Braze, Hubspot, Salesforce, Marketo)
-Experience with API integration will be a plusA strong eye for detail and precision
-Quick-thinking to respond to ever-changing and volatile market conditions
-Self-directed learning attitude and strong sense of ownership
-Ability to integrate CRM platform with internal data visualization platforms and customer data platforms (CDPs)Strong experience with -Google Analytics and Google Tag Manager, including analytics, tag implementation, conversion tracking
-Excellent skills in MS Office suite of programmes
-Excellent command of English, both written and verbally
-Proficiency in building email templates via HTML Proficiency in SQL or Python and other programming languages
-Experience in copywriting and/or design Strong understanding of cryptocurrency/blockchain industries including non-fungible tokens
#Hybrid
#LI-MK1
Life @ Crypto.com
Empowered to think big. Try new opportunities while working with a talented, ambitious and supportive team.
Transformational and proactive working environment. Elevate employees to find thoughtful and innovative solutions.
Growth from within. We help to develop new skill-sets that would impact the shaping of your personal and professional growth.
Work Culture. Our colleagues are some of the best in the industry; we are all here to help and support one another.
One cohesive team. Engage stakeholders to achieve our ultimate goal - Cryptocurrency in every wallet.
Are you ready to kickstart your future with us?
Benefits
Competitive salary
Medical insurance package with extended coverage to dependents
Attractive annual leave entitlement including: birthday, work anniversary
Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up
Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.
Our Crypto.com benefits packages vary depending on region requirements, you can learn more from our talent acquisition team.
About Crypto.com:
Founded in 2016, Crypto.com serves more than 80 million customers and is the world's fastest growing global cryptocurrency platform. Our vision is simple: Cryptocurrency in Every Wallet™. Built on a foundation of security, privacy, and compliance, Crypto.com is committed to accelerating the adoption of cryptocurrency through innovation and empowering the next generation of builders, creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem.
Crypto.com is an equal opportunities employer and we are committed to creating an environment where opportunities are presented to everyone in a fair and transparent way. Crypto.com values diversity and inclusion, seeking candidates with a variety of backgrounds, perspectives, and skills that complement and strengthen our team.
Personal data provided by applicants will be used for recruitment purposes only.
