Director Content Marketing

Remote - US /
CSC Generation (Shared Services - US) – Marketing /
Full Time
/ Remote
CSC Generation Holdings family of brands is an Altos Ventures backed technology company that is saving retail by acquiring store and catalog-based retailers, and transforming them into high performing, “digital first” brands. In just seven years, we’ve acquired and turned around brands including: Sur La Table, Z Gallerie, Direct Buy, One Kings Lane, Amerimark Interactive, Touch of Modern, and Cherryman saving thousands of jobs and reaching over a billion dollars in revenue.  

Key Responsibilities

    • Develop and own content strategy that focuses on SEO-first principles.
    • Deliver best in class content and campaign engagement that helps to amplify CSC’s brands through organic search, paid marketing and publisher partnerships. 
    • Drive content witing efficiency through effective use of AI writing tools (e.g. Jasper.ai, Ryter, Copymatic, etc.).
    • Create CRO playbook to further monetize content. 
    • Analyze content and performance data to continuously drive improvement with respect to reach, engagement and target keywords/audiences.
    • Help with optimizing website architecture, content, linking and other factors to improve SEO visibility and positional ranking on target keywords.

Qualifications/Requirements

    • 5+ years of leadership experience, driving enterprise level Content marketing strategy for e-Commerce businesses.
    • Experience in building out cost-efficient but productive content and editorial network. 
    • Understanding of AI generated content tools (Jasper, CopyMatic, Ryter, etc.).
    • In-depth experience with SEO and website analytics tools (e.g, Experience with Google Search Console, Google Analytics and other industry tools (Ahrefs, SEMRush, Moz, etc.).
    • Deep understanding of performance marketing, conversion rate optimization and e-Commerce.
    • Knowledge of SEO recommended best practices.

What's in it for you?

    • Unlimited PTO for salaried employees 
    • Medical/Dental/Vision and a variety of supplemental policies available 
    • Company 401K match
    • Company Health Spending Account (HSA) match
    • Company provides group life insurance at no cost 
    • COBRA reimbursement for salaried employees until health insurance eligible 
    • Paid Holidays 
    • Birthday off with pay!
    • Pet Insurance
    • Generous employee discounts
This posting is intended for candidates that reside in the following states: 
AZ, DE, FL, GA, IL, IN, LA, MD, MA, MI, MN, MS, MO, NV, NJ, NC, OH, OK, OR, PA, TN, TX, UT, VT, VA, WV, WI, WY. 
This position may not be performed, in whole or in part, in New York City (whether from an office, in the field, or remotely from the candidate's home). 

CSC Generation Holdings family of brands provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, provincial, state or local laws. 
 
CSC Generation Holdings family of brands is committed to the full inclusion of all qualified individuals. As part of this commitment, CSC Generation will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed, please contact hr@directbuy.com