Director of Digital Marketing, CRO

Remote - US /
CSC Generation (Shared Services - US) – Marketing /
Full Time
/ Remote
CSC Generation Holdings family of brands is an Altos Ventures backed technology company that is saving retail by acquiring store and catalog-based retailers, and transforming them into high performing, “digital first” brands. In just seven years, we’ve acquired and turned around brands including: Sur La Table, Z Gallerie, Direct Buy, One Kings Lane, Amerimark Interactive, Touch of Modern, and Cherryman saving thousands of jobs and reaching over a billion dollars in revenue.  

Key Responsibilities

    • Responsible for conversion rate optimization (CRO) strategy and execution of digital e-commerce projects across the portfolio.
    • Implement A/B testing protocols to optimize user journey funnels, search engine marketing campaigns, email automation programs, and other online channels 
    • Apply knowledge of personalization strategies and technologies to drive customer conversions
    • Analyze data insights from web analytics tools such as Google Analytics, Heap.io, and ContentSquare to inform conversion rate optimization plans
    • Manage and mentor a team of U/X designers to create best in class digital experiences

Qualifications/Requirements

    • 7+  years of experience with website/web conversion optimization
    • Proven track record of improving lead-to-customer conversion rate through multivariate and A/B testing
    • Must have a strong customer-centric focus
    • Proficient in web analytics (e.g., Google Analytics, Adobe Analytics, etc.)
    • Strong knowledge of one or more testing platforms (e.g., Optimizely, Adobe Target, etc.)

What's in it for you?

    • Unlimited PTO for salaried employees 
    • Medical/Dental/Vision and a variety of supplemental policies available 
    • Company 401K match
    • Company Health Spending Account (HSA) match
    • Company provides group life insurance at no cost 
    • COBRA reimbursement for salaried employees until health insurance eligible 
    • Paid Holidays 
    • Birthday off with pay!
    • Pet Insurance
    • Generous employee discounts
This posting is intended for candidates that reside in the following states: 
AZ, DE, FL, GA, IL, IN, LA, MD, MA, MI, MN, MS, MO, NV, NJ, NC, OH, OK, OR, PA, TN, TX, UT, VT, VA, WV, WI, WY. 

This position may not be performed, in whole or in part, in New York City (whether from an office, in the field, or remotely from the candidate's home).

#LI-Remote

CSC Generation Holdings family of brands provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, provincial, state or local laws. 
 
CSC Generation Holdings family of brands is committed to the full inclusion of all qualified individuals. As part of this commitment, CSC Generation will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed, please contact hr@directbuy.com