Integrated Marketing Specialist (Seattle Coffee Gear)
Lynnwood, WA
Seattle Coffee Gear – Marketing /
Full Time /
Hybrid
We are looking for a creative and collaborative Marketing professional to support a wide range of marketing initiatives. This role will focus on assisting content production, community engagement, campaign execution, UGC and collaborator management, and retail store marketing support. The ideal candidate is detail-oriented, organized, and thrives in a fast-paced environment where creativity meets execution.
Key Responsibilities
Support Content Production
● Assist in the creation, editing, and distribution of marketing content across digital channels (blogs, social media, email, video, and more).
● Partner with internal teams and external vendors to ensure timely production and delivery of assets.
● Maintain content calendars, ensuring consistent messaging aligned with brand guidelines.
● Develop rich, compelling, and educational content ideations for our social media channels including LinkedIn, Instagram, Pinterest, Facebook, TikTok and emerging platforms based on trending topics and analytic data
General Marketing Functions
● Support day-to-day marketing operations including scheduling, reporting, and campaign coordination.
● Assist with marketing collateral development, merchandising updates, and internal communications.
● Contribute ideas to enhance brand storytelling and marketing effectiveness.
SEO Discovery & Content Planning
● Perform keyword research, competitive SEO analysis, and content gap analysis to inform editorial strategies.
● Collaborate with content creators to ensure SEO best practices are integrated into planning and publishing.
● Track organic performance metrics, identifying opportunities to improve rankings, traffic, and conversions.
Community Engagement & Campaign Implementation
● Evaluate, onboard, and manage campaigns for lifestyle influencers and curate meaningful content to drive brand awareness and engagement
● Create and manage a social media rhythm of business throughout the year that is proactive, responsive, and aligned to our strategic communication goals
● Manage community interactions across social media platforms, responding to comments, messages, and feedback in a timely manner.
● Support the planning and execution of marketing campaigns that drive engagement, awareness, and sales.
● Track and report on campaign performance metrics to identify successes and opportunities.
UGC & Collaborator Management
● Identify, engage, and nurture relationships with brand advocates, influencers, and content collaborators.
● Curate and manage user-generated content (UGC) for brand channels, ensuring alignment with brand voice and standards.
● Collaborate with external partners to co-create content and campaigns that expand reach and credibility.
Retail Store Marketing
● Coordinate marketing support for retail store initiatives, including in-store promotions, signage, and events.
● Collaborate with retail teams to ensure alignment between online and offline brand experiences.
● Track and evaluate store-level marketing activities to optimize effectiveness.
● Other duties as assigned.
Qualifications
● Bachelor’s degree in Marketing, Communications, or related field.
● 3-5 years of marketing experience, preferably with exposure to content creation, social media, or community management.
● Strong organizational skills with the ability to manage multiple projects simultaneously.
● Excellent communication skills, both written and verbal.
● Confident and articulate creative problem solver.
● Must be outgoing, positive, willing to contribute to a positive, team-oriented workplace.
● Must have the ability to work independently, self-starter, and be exceedingly responsible
● Ability to perform at high levels in a fast-paced ever-changing work environment.
● Ability to anticipate work needs and follow through with minimal direction.
● Proficiency in tools such as Canva, Adobe Creative Suite, Asana, Later, Pixlee, social media platforms, and project management systems.
● Experience with retail or consumer-facing brands is a plus.
● Must be able to safely lift, carry, move at least 40 lbs.
Success in This Role Looks Like
Consistent production of high-quality marketing content that supports brand growth.
Increased engagement and positive interactions within brand communities.
Strong collaboration with influencers, partners, and retail teams that amplify brand presence.
Smooth execution of marketing campaigns that connect digital, community, and in-store experiences.
